Photographers are forever wondering exactly what it is that photo editors and creatives are after so that they can pitch themselves accordingly. And yet that information seems to be so elusive. Which is why I’m posting a link to a Q&A with Wendy Hinton, photography director at InStyle, that appears at the website for British magazine Professional Photographer.
Wendy talks about her role at InStyle, what she looks for in a photographer, “cross commissioning” (hiring a photographer to shoot something outside his/her specialty), and the alarming laziness of some of the photographers who submit their work to her. “A lot of photographers who approach us have not looked at the magazine, which is infuriating,” Wendy says.
Read the whole thing here: http://www.professionalphotographer.co.uk/Frontline/Art-Directors/Wendy-Hinton
Professional Photographer also did a Q&A with GQ photo editor James Mullinger: http://www.professionalphotographer.co.uk/Frontline/Photo-Editor/James-Mullinger