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The German ad agency Jung von Matt commissioned Liz Von Hoene to bring her signature style—think fashion, whimsy, and a certain chicness—to a new campaign for luxury furniture maker Ligne Roset. Liz shot the images, which are accompanied by witty copy by Hannah Häffner, Armin Jochum, Ramin Schmiedekampf, and Sonja Stockmann, for creative director Julia Ziegler and art director Angela Bolliger. (Postproduction was by Kulton Inc.) Here’s a look at the campaign, titled “Beautiful Statements”:
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Photo by Liz Von Hoene for Ligne Roset.
Photo by Liz Von Hoene for Ligne Roset.
Photo by Liz Von Hoene for Ligne Roset.
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To see more, check out the blog I Believe in Advertising, which is featuring the campaign, or visit Ligne Roset’s website, where Liz’s images appear in a slideshow on the homepage.
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