Monthly Archives: May 2011

Food groups by Hans Gissinger: Chocolate

. Chocolate is an officially recognized food group, right? .

Steven Lippman’s JVC Mobile viral video racks up 200,000 views in two days. Creative director Danny Klein takes us behind the scenes.

Every client who has waded into the world of motion wants their video to be a viral sensation, but it’s much easier said than done. One agency that’s doing it right is e2amp for JVC Mobile Entertainment. JVC has just released the fourth in its ongoing promotional series of viral videos, and it’s a hugely [...]

New work: Carmen Dell’Orefice and Kiki Smith by Erik Madigan Heck

Erik Madigan Heck recently released the new Nomenus Quarterly, and for the first time he’s built an issue of the coveted culture mag around a theme. The “America” issue of Nomenus “is an attempt to arrange a selection of contemporary art that holds a mirror up to the face of the United States today, and [...]

John Offenbach has a snow day in L.A. for Porsche. Plus: Behind-the-scenes video.

What do you do when you need to photograph a Porsche in the snow, but your location is sunny L.A.? This past February, Cramer-Krasselt commissioned John Offenbach to shoot a 6-ad print campaign for the German automaker featuring the glossy car in various setting, including a snow-blanketed neighborhood. Here, John fills us in on how [...]

New work: Matthias Clamer shoots Conan O’Brien having a lightbulb moment

Fast Company‘s list of “The 100 Most Creative People in Business 2011″ includes none other than lanky late-night host Conan O’Brien. Chuck Salter is the writer who takes readers through the making of an episode of Conan. (At one point, O’Brien explains to Salter: “The thing I keep telling everyone is ‘The only way we [...]

CC52: Week 7 – “Popsicle on Black”

. Week 7 of the new series CC52: A Year of Personal Work by Craig Cutler… Title: “Popsicle on Black.” Format: RED ONE Mysterium-X Camera; 85mm Prime lens. Shot at f4, 2K resolution, 100 fps. Food styling: Victoria Granof. Editing and postproduction: Industrial Color. Camera op: Santiago Gonzalez, Industrial Color. Editing: Bernice Gonzalez, Industrial Color. Color grade & finish: Michael Dwass, Industrial [...]

Annenberg exhibition looks at how we define female beauty

. How do we define female beauty? The exhibition “Beauty CULTure,” which opens Saturday at the Annenberg Space for Photography in Los Angeles, examines some of the prevailing answers through a wide range of images, from portraits of celebrities who are worshiped for their looks to photos documenting a desperate need to conform to a [...]

Want to host a fund-raising exhibition of Jason Hindley’s Japan photos?

. This week, theprintspace in London will open an exhibition of 100 photos by Jason Hindley that he took during various trips to Japan over the past 13 years. Proceeds from print sales from the show, titled “Familiar and Distant,” will benefit the British Red Cross Japan Tsunami Appeal. (In fact, the Japan Society of [...]

New work: Art Streiber shoots Rihanna for UNICEF’s Celebrity Tap Project

UNICEF‘s Celebrity Tap Project, which recently drew to an end, aimed to raise awareness of the world water crisis by quenching our thirst to be closer to the stars we love. Celebrities including Rihanna, Robin Williams, Adrien Grenier, and Taylor Swift donated tap water from their home, which was then packaged in a sleek bottle [...]

Anne Telford of Communication Arts on interviewing Lauren Greenfield

I often do behind-the-scenes stories about photo shoots, but this time I thought it’d be interesting to get the backstory on a magazine article—specifically, the story behind Anne Telford’s feature on Lauren Greenfield in Communication Arts’ May/June issue, which happens to be the Illustration Annual. The feature is titled “Lauren Greenfield: Capturing the Zeitgeist.” (Get [...]

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