With the rise of “real people” ad campaigns and clients’ perennial desire to produce ads that feel like they’ve been drawn from real life, Lauren Greenfield has been more in demand than ever. She has a rare ability to make produced situations look and feel like authentic moments, whether she’s working with experienced actors or real people who’ve never set foot on a set. Herewith, a look at 10 of her recent campaigns, including a commercial for Delta. Some of them feature real people; others show actors. See if you can tell which is which.
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Photos by Lauren Greenfield, from a campaign for Gatorade.
Photos by Lauren Greenfield, from a campaign for Blue Cross/Blue Shield.
Photo by Lauren Greenfield, from a campaign for AARP.
Photo by Lauren Greenfield, from a campaign for Hewlett-Packard.
Photo by Lauren Greenfield, from a campaign for New York New York Hotel & Casino.
Photo by Lauren Greenfield, from a campaign for Walmart.
Lauren Greenfield, from a campaign for Asics.
Photo by Lauren Greenfield, from a campaign for beinggirl.com.
Photo by Lauren Greenfield, from a campaign for Goodyear.
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