On March 22, a new shopping mall is opening in Salt Lake City. But it’s not your usual collection of shops and kiosks. City Creek Center, which will anchor one of the nation’s largest mixed-use downtown redevelopment projects, boasts a retractable glass roof, a creek, and a pedestrian skybridge. That’s in addition to more than 90 stores and restaurants, including Tiffany & Co., Michael Kors, and Coach.
And the ad campaign for City Creek is just as ambitious, comprising stills by Steven Lippman—including ones that will wrap around buildings in downtown Salt Lake City—and a 30-second spot that he directed. The agency was StruckAxiom, which AdAge named Small Agency of the Year, Southwest, last year, and the production for both stills and motion was handled by 3 Star Productions. Here’s a look at the campaign, along with the credits.
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Photo by Steven Lippman for City Creek Center.
Photo by Steven Lippman for City Creek Center.
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Credits for stills shoot:
Photographer: Steven Lippman
Agency: StruckAxiom
Executive creative director: Steve Driggs
Art director: Phil Smallwood
Production: 3 Star Productions
Producer: Jill Roy
Production coordinator: Barbie Duarte
Studio: MILK Studios, Los Angeles
Wardrobe stylist: Candy Poskin
Makeup artist: Geoffrey Rodriguez
Hair stylist: Giovanni Giuliano
Prop stylist: David Ross
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Photo by Steven Lippman for City Creek Center.
Photo by Steven Lippman for City Creek Center.
Photo by Steven Lippman for City Creek Center.
A mockup of how the ads will appear in downtown Salt Lake City.
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Motion credits:
Director: Steven Lippman
Agency: StruckAxiom
Executive creative director: Steve Driggs
Art director: Phil Smallwood
Production: 3 Star Productions
Producer: Jill Roy
Production manager: Kate Holland
Wardrobe stylist: Michelle Boucher
Hair/makeup artist: Geoffrey Rodriguez
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