Matthew Rolston is hardly new to the world of reality-TV programming—he’s been a presence on America’s Next Top Model, Make Me a Supermodel, Bravo’s Shear Genius, the Miss Universe Pageant, and a raft of others—but his latest venture will have him in his biggest broadcast role yet: front and center as the star of his own reality show. As The Hollywood Reporter noted in an exclusive story, he has signed a development deal with One Louder‘s Bob Kusbit and Francis Lyons, the multi-Emmy-winning producers behind MTV‘s Made.
“Rolston plans to star in a Pygmalion-esque reality series showcasing his talents as a creative director to three yet-to-be-announced ‘name’ female music performers looking to reposition their brands,” reports THR, noting that Matthew “was behind Christina Aguilera’s post-Dirrty transformation into a retro pinup for Back to Basics in 2006.”
“Most people don’t know what people at my level do,” Matthew told the magazine. “It has to do with authoring concepts. It’s a 360-degree artistic development vision — a completely bespoke solution for that individual, from choreography to hair and makeup to the material they perform.”
We’re very excited for Matthew and look forward to sharing further details with you as we get them…