W magazine has just announced that it will be launching a digital photography network aimed at giving its contributors the chance to post up to 100 images each day, reports Women’s Wear Daily. Here’s an excerpt from an article on the launch written by Amy Wicks and posted today at WWD.com:
“We wanted to make it as easy as we can for these photographers,” said online director Christina Caldwell. To drive social engagement, a Pinterest ‘Pin It’ icon has been installed, so visitors can post street-style images to their personal inspiration boards. To date, W is the only Condé Nast title to have a Pin It icon on its site.
Later this summer, W editors will build on this new feature by making select street-style fashion items from the current season available for purchase online. In some cases, advertising will be sold not only for wmagazine.com but will also appear on the blogs of select photographers. “This will be a huge drive in social engagement for us and for all the photographers,” Caldwell said.
Related: Stockland Martel on Pinterest