And now for a look at what’s happening in the ad industry outside the U.S.: Lürzer’s Archive asked Rimantas Stanevicius—creative director of Milk in the Lithuanian capital of Vilnius—what he thinks is “the best piece of creative work around at the moment.” His answer:
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Not exactly “at the moment,” but it’s “Reasons to Believe”—a commercial for Coca-Cola from Santo, Buenos Aires. It’s something I show to normal people (people outside the industry) whenever they rant about advertising fuelling the culture of consumerism and being evil.
Besides rehabilitating the image of the advertising industry, this commercial is very human. It’s also very down to earth. Unlike “Happiness Factory,” it does not feed us escapism. It dares to take on the ugly side of the world and addresses all the issues that bother people, dealing with them one by one.
It’s true, simple as hell and it touches and inspires. And it’s relevant both to the brand and the people.
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Read the full Q&A here.
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[...] across this on the Stockland Martel Blog the other day. I don’t really drink Coke (without whiskey) but thought it was worth sharing. [...]