In DDB London‘s new campaign for Volkswagen, everyday grocery items like milk and bread are used in juxtaposition to the vehicles themselves—well, miniature versions of them—to illustrate the tagline “Unbelievable value.” There are deals to be had, is the message, and getting one for yourself needn’t be a production.
The campaign was photographed Jason “Giblin” Hindley. Here’s a look…
Agency: DDB London
Art director/creative director: Rob Messeter
Copywriter/creative director: Mike Crowe
Art buyer: Daniel Moorey
Photographer: Jason “Giblin” Hindley
CGI: Recom Farmhouse