Jason “Giblin” Hindley’s Buffalo Wild Wings ads launch in time for NFL season

Football season officially begins tonight, as the New York Giants host the Dallas Cowboys in the NFL season-opening game. And to whip up sports’ fans appetite for the snacking that must always accompany game watching (if snacking while watching is not in the rulebook, it should be), Buffalo Wild Wings—a combination of eatery and sports bar, it’s one of the top-10 fastest-growing restaurant chains in the country—has launched a pair of ads that speak straight to their heart, and stomach.

The ads were shot by Jason “Giblin” Hindley and are appearing in Sports Illustrated. The agency was Fallon; the art director was Ned Munson; and the art buyer was Jason Hall.

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Photo by Jason “Giblin” Hindley.

Photo by Jason “Giblin” Hindley.

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Jason also photographed baseball- and basketball-themed ads for Buffalo Wild Wings. More on those when the time comes. Meanwhile, here are some behind-the-scenes images from the above shoot…

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  1. [...] by Jason “Giblin” Hindley for Fallon, has just been released. A follow-up to the football-inspired ads Jason shot for September release, these three focus on baseball and basketball and were created in collaboration with art director [...]

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