On Monday, September 17, at the Apple Store in Soho, photographer/director Craig Cutler and creative director Bill Oberlander will present a conversation on creativity.
“The Creative Collaboration,” scheduled from 7 to 8 p.m., will take the form of an informal but in-depth discussion between the two men, who are longtime friends and collaborators. Both Craig and Bill will show examples of their work and will share their perspective on the process of taking an idea from concept to execution.
“The Creative Collaboration” is being presented by the New York chapter of American Photographic Artists. The event is open to the public, and admission is free, but seating is limited. The Apple Store is located at 103 Prince St., between Mercer and Greene.
Craig Cutler is a conceptual photographer and director working across all genres, from still life to portraiture. His work has been widely published in national magazines and has appeared in advertising campaigns for clients ranging from Abercrombie & Fitch to IBM. In May 2012, Craig completed a yearlong personal project titled “CC52” that comprised photographs of subjects ranging from pushpins to beauty-school students, as well as short films. Highlights from each weekly installment of “CC52” can be viewed at cc52.tumblr.com. For more on Craig’s work, visit craigcutler.com.
Bill Oberlander is an award-winning creative director known for his transformational ad campaigns. He is the founder of Oberland, a New York–based brand consultancy that provides higher-level thinking for global companies, from high fashion to high tech. A veteran of ad agencies including JWT, McCann-Erickson, Ogilvy & Mather, and Kirshenbaum Bond & Partners, Bill created iconic campaigns for brands such as Snapple, Target, Nikon, Motorola, Intel, and Schwinn. For more on his work, visit thisisoberland.com.