Martin Sigal photographed a trio of international athletes for a major South American ad campaign for the deodorant Rexona, which is known here in the States as Degree. He shot soccer player Neymar in Santos, Brazil; Argentine tennis pro David Pablo Nalbandian in London; and Chilean rally rider Chaleco Lopez in his photo studio in Buenoes Aires.
Here’s a look at the ads, which were used in print and on billboards in each athlete’s respective countries.
Agency: Ponce Buenos Aires
Creative directors: Lucas Cambiano / Mario Crudele
Art director: Rafael Quijano
Print producer: Marcelo Fernandez