BMW has launched a new publication called BMW Magazine—DRIVEN, a lifestyle mag that will be published twice a year and will feature “topics dedicated to drive, passion and energy,” according to the company. For the debut issue, the editors sent Erik Madigan Heck to Spain to photograph a fashion story with the new BMW 7 Series.
“It was a five-day shoot at various old castles north of Barcelona,” Erik explains. “The idea was to show BMW’s new car in a romantic and old-world light—exuding classic and timeless elegance.”
Here’s a look…