Nadav Kander for Guinness: “Some are made of more”

Are these ads for Guinness the product of post-production wizardry? In a word, no. Nadav Kander photographed models—the birdhouse, leaves, and spiderweb were made by Makoto Aoki of Swell New York—on location in and around Olympic Park in Washington this past August. The only thing made in post for this campaign, whose tagline is “Some are made of more,” were the fireflies that form the chandelier.

Credits

Agency: AMV BBDO London
Creatives: Ant Nelson and Mike Sutherland
Art buyer: Kirstie Johnstone

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Photo by Nadav Kander for Guinness. Click to view larger.

Photo by Nadav Kander for Guinness.

Photo by Nadav Kander for Guinness.

Photo by Nadav Kander for Guinness.

2 Comments

  1. Posted 11/13/2012 at 12:59 pm | Permalink

    Troppo Belle!!!

  2. Georgie B
    Posted 11/19/2012 at 6:15 am | Permalink

    Reblogged this on Georgina Bradbury and commented:
    The some are made of more is such an interesting concept for Guinness, I personally think it is a great tagline but i’m not sure about these adverts- I would have liked to have seen the cloud imagery from the television adverts- What do you guys think?

    g
    x


One Trackback/Pingback

  1. [...] Are these ads for Guinness the product of post-production wizardry? In a word, no. Nadav Kander photographed models—the birdhouse, leaves, and spiderweb were made by Makoto Aoki of Swell New York—on location in and around Olympic Park in Washington this past August. The only thing made in post for this campaign, whose tagline is “Some are made of more,” were the fireflies that form the chandelier. -Stockland Martel [...]

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