Jim Fiscus creates motion piece for Motorola that gets more than 1 million views on YouTube—even though no one in the piece actually moves

The term “parallax effect” describes the process of creating the appearance of motion using layers of imagery. It’s a complicated technique, but it makes for a spectacular viewing experience if you can pull it off. The parallax effect is what Jim Fiscus used to create a motion piece for Motorola that has racked up more than 1 million views on YouTube in just shy of a month—making it a viral hit.

Which is interesting because nothing in the piece actually moves. “It has the appearance of motion because the background moves, and the viewer’s POV shifts. It’s pretty neat,” says Jim, who was commissioned by Goodby, Silverstein & Partners.

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Jim’s motion piece is a part of an international ad campaign appearing in airports all over the world, so besides the intricacies of nailing the parallax effect, he and his team also had to make wardrobe, styling, and casting choices appropriate to different countries.

There’s also a print component that Jim photographed. The ad below is the first to be released. We’ll post the rest as soon as they’re out.

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Photo by Jim Fiscus for Motorola. Click to view larger.

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