Tobias Hutzler shot the new print campaign for the Honda Civic, and it’s a stunner: Each ad features a pair of combined images that seem to mirror each other but are completely different in character; the look, meanwhile, is graphic and modern, but with a palette of warm, creamy colors. The overall effect is so aesthetically appealing and sophisticated that the images could almost be fine art.
The international campaign was created by Wieden+Kennedy in London, whose concept was to show that the new Civic appeals to both head and heart. Even the logo design, which plays off of the car’s palindromic name, reflects this dichotomy.
“I translated the concept into compositions based on a diptych, with one half suggesting the car’s practical attributes and the other suggesting how much fun it is to drive—and both halves combining to create a harmonious image,” explains Tobias, who shot on location in South Africa and Germany.
Here’s a look…