Nino Muñoz is following in the footsteps of past Stuart Weitzman film series directors James Franco and Balthazar Klarwein with the dynamic brand short film “Feel So Good.” The film—which has racked up more than 1 million views on YouTube in just two weeks—features actress Zoe Saldana, star of the upcoming movie The Guardians of the Galaxy, and marks Nino’s directorial debut.
“The brief this year was to express something that was uplifting. We needed to express summer and that great feeling that connects people. It also needed to be cool and fashionable,” explains creative director Amir Zia. “Nino himself embodies those qualities. If you look at the breadth of his work, he straddles all those touchpoints.”
Nino shot the “dreamy” black & white short—in the words of Harper’s Bazaar U.K., one of the many news outlets buzzing about the short film—in a modern glass house overlooking Los Angeles.
“Saldana rolls around in bed, daydreaming about strolling around a pool party in strappy stilettos, playing with puppies, and admiring a lot of man-abs,” writes Elle. “The whole thing really lives up to its ‘Feel So Good’ title: shirtless men! Shirtless men and cute animals! Shirtless men and pretty shoes! Stuart Weitzman just gets us.”
Amir chose Los Angeles for this brand film because he had already created shorts in New York City (directed by Franco and featuring Petra Nemcova) and London (directed by Klarwein and featuring Kate Moss). “We wanted to hit another big world market,” he says. He and Nino worked together to develop the concept for “Feel So Good.” As Amir puts it, “What better way to express Los Angeles than by a pool with great-looking people wearing fabulous shoes?”
The press seems to agree. The message of “Feel So Good,” concludes a fashion writer for Britain’s Telegraph newspaper, is “to illustrate the attributes of the Stuart Weitzman woman,” adding, “Confident, sexy and playful; it’s fair to say [Saldana] emulates them all.”
For Amir’s part, he’s enjoying not just the buzz that the film has created but also the gratification of seeing Nino make such a successful directorial debut. “As a creative director, it was exciting to provide him with everything he needs to do what he does best—the best cast possible, a great DP, editor, and production unit, plus stylist Katie Mossman, who was integral to making the story come together,” explains Amir. “We wrapped Nino around all those ingredients, and he came in and got the best out of every single person. That’s the mark of a talented director.”
Here’s a look at “Feel So Good”…