Jason Hindley on photographing a widely used (literally) Wimbledon-themed campaign for HSBC

Saatchi & Saatchi London recently commissioned Jason Hindley to shoot a campaign promoting HSBC UK’s “Road to Wimbledon” sponsorship. The challenge was creating images in the incredibly wide format needed for their intended display in town and around the tennis courts. “It was especially technically involved,” says Jason. “We shot the ads on location in […]

Lauren Greenfield’s “Unstoppable” passes 28 million views on YouTube in just three weeks. Plus: Watch a behind-the-scenes video

Lauren Greenfield‘s latest viral sensation for Procter & Gamble brand Always has passed 28 million views on YouTube—just three weeks after its release. “Unstoppable” asks, “Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?” Scroll down to watch the spot, which is the follow-up […]

Video: Watch Nino Muñoz photograph Gisele for Brazilian fashion brand Colcci

Gritty, colorful Nike campaign—shot by Martin Sigal for BBDO Argentina—celebrates female athleticism

  credits agency: BBDO Argentina art director: Gustavo Chiocconi account director: Denise Orman graphic production: Lucila Dragan Gigena digital artist: Martin Sichetti production: Brite Productions

BMW taps Uwe Duettmann for conceptual campaign showcasing the i8

Tide campaign shot by Martin Sigal wins a silver award at Cannes

Congratulations to photographer Martin Sigal and agency Del Campo Saatchi & Saatchi for winning a silver award for their recent campaign for Procter & Gamble‘s Tide brand!     credits agency: Del Campo Saatchi & Saatchi, Argentina executive creative directors: Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin creative directors: Ammiel Fazzari, Matías Eusebi copywriter: Italo Canepa art director: Javier Pizarro head of […]

Lauren Greenfield and Leo Burnett follow up their award-winning #LikeAGirl spot for Always with the empowering #Unstoppable

Just a couple of weeks ago, #LikeAGirl—directed by Lauren Greenfield for Leo Burnett and Procter & Gamble‘s Always—swept the Cannes Lions International Festival of Creativity. Now Lauren, who is represented for directing projects by Chelsea Pictures, is back with an equally resonant new film for Always that continues the brand’s message of empowerment for young […]

Uwe Duettmann photographs the new Mercedes-AMG GT, “Handcrafted by Racers”

  credits agency: Jung von Matt creative director: Marc Isken art directors: Christof Deutscher and Roman Mitterer

In “Wet Suits,” shot by Steven Lippman for the Black Tux, hot guys hang 10 while wearing, that’s right, a tuxedo

The Black Tux is a sharp new rental-tuxedo company that offers tailored tuxes with a precision fit at wallet-friendly prices, putting an end to the lumpy, overpriced formalwear of days gone by. As GQ puts it, “The Black Tux has come to rescue guys from tux-rental hell.” In a summer-themed story shot in Malibu, Steven […]

Martin Sigal shoots Johnnie Walker campaign for FCB Mexico

  credits agency: FCB MEXICO creative VP: Jose Arce creative directors: Gabriel Ramos, Luis Sanchez, and Rui Zuñiga head of art: Edgar “Dunga” Rodriguez copy: Melissa Rangel art directors: David Medina and Eddie Yorba digital artist: Martin Sichetti


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