The spot, promoting spring shoes, made its debut during the Academy Awards last weekend. See one of Liz’s previous campaigns for DSW here. See more of her motion work at Chelsea Pictures, which represents her as a director. . . .
. Credits agency: Blue Hive art director: Tobias Vengalis . .
Lauren Greenfield on directing Liberty Mutual’s Olympics commercial featuring freestyle skier Heidi Kloser
Overcoming setbacks is the theme of Liberty Mutual’s Rise campaign, which features the inspiring comeback stories of notable Olympic athletes. But with all due respect to featured Olympians like Picabo Street and Jessica Jerome, perhaps no Rise story is as dramatic as that of Heidi Kloser. The Team USA freestyle skier was on her way […]
For a new campaign for Simmons Beautyrest Black, Vellum in Atlanta commissioned Steven Lippman to shoot black & white images that strike the perfect balance between sexy but also sophisticated and upscale. Steven collaborated with stylists Jabe Mabry and Katie Hunt of Vellum and hair and makeup artist Stephen Mancuso. “The entire crew worked together […]
Video: Go behind the scenes as Walter Iooss shoots Barbie for a Swimsuit Issue–themed campaign for Mattel
. Thanks to his many years of shooting for Sports Illustrated‘s Swimsuit Issue, Walter Iooss can say he’s photographed legendary models such as Christie Brinkley, Cheryl Tiegs, Elle Macpherson, and now…Barbie. For the 50th anniversary Swimsuit Issue, which hit stands this past Monday, Walter photographed Mattel‘s enduring feminine icon for an ad campaign appearing in […]
Creative director Steven Toriello takes us behind the scenes of Liz Von Hoene’s latest shoot for Macy’s Bridal Registry
. Macy’s recently asked Liz Von Hoene if she wanted to shoot an image library celebrating love, marriage, and the magic of Macy’s—and, of course, she said “I do.” The concept for the library, which would be used to promote Macy’s Bridal Registry, “begins with the engagement, symbolized with a ring and sealed with a […]
Michael Muller shoots print ads for the new installment of Turkish Airlines mega-popular campaign featuring Kobe Bryant and Lionel Messi
In 2012, Turkish Airlines‘ “Legends on Board” campaign, featuring Kobe Bryant and Lionel Messi, became a huge online hit. And the sequel featuring the duo is proving just as successful. In “Widen Your World,” created by Crispin Porter & Bogusky, the NBA icon and soccer star engage in an epic selfie battle that spans the […]
For this recent campaign for Baylor College of Medicine, the concept was to use hands as a poetic metaphor for the tools employed in “giving life to possible,” as the tagline says. Olson, the ad agency on the account, commissioned Nadav Kander to photograph the hands of doctors, researchers, and students at Baylor for the […]
Grey Worldwide recently commissioned Jason “Giblin” Hindley to shoot a campaign for the Canon PIXMA printer and Cloud app. Here’s a look… . . Credits client: Canon agency: Grey Worldwide creative director: David Cuccinello senior art director: Mischa Retman art director: Corel Theuma stylist: Lisa Lee . .
. Titan’s new Titan Edge—said to be light as a feather and the “slimmest watch in the universe”— is the result of a decade’s worth of design evolutions. So for the global campaign showcasing this innovative titanium timepiece, Ogilvy & Mather, Bangalore, asked photographer and director Tobias Hutzler to produce imagery and a commercial that […]