Road & Track sent Tobias Hutzler to Stuttgart, Germany, to shoot a feature on an unassuming warehouse where Porsche keeps abandoned prototypes and such. The story, called “The Secret Hoard,” appears in the June issue. Here’s a look… . . .
Fulvio Bonavia recently shot new car campaigns for Dacia, Renault, and Renault/Momo Design. All three were through Publicis Rome, created in collaboration with executive creative director Cristiana Boccassini, associate creative director Alexandra Todero, and art director Claudia Ganapini. Here’s a look… . .. . . .
Here’s a look at three recent car campaigns shot by Uwe Duettmann—for Mercedes-Benz, Audi, and BMW… . . Credits Agency: Jung von Matt Creative director: Thim Wagner Art directors: Johannes Riffelmacher, Nina Wiltschonke . . Credits Agency: Thjnk Creative director: Gerrit Zinke Art director: Tilman Gossner . . Credits Agency: Serviceplan Creative directors: Maik Kähler, […]
Tobias Hutzler shot the new print campaign for the Honda Civic, and it’s a stunner: Each ad features a pair of combined images that seem to mirror each other but are completely different in character; the look, meanwhile, is graphic and modern, but with a palette of warm, creamy colors. The overall effect is so […]
New work by Uwe Duettmann: Volkswagen, BMW, Mercedes, and Martini Royale. Plus: models having a water-balloon fight for Nivea
It’s time to catch up with Uwe Duettmann, who’s got a lot of new work to show: print campaigns for Volkswagen, BMW, Mercedes (featuring the band Placebo), and Martini Royale, plus a commercial he directed for Nivea in which models have a water-balloon fight. Here’s a look… .
Here’s a look at some of Germany-based automotive and lifestyle photographer Uwe Duettmann‘s latest work for Mercedes-Benz. This selection of images is from a campaign and catalog he shot for the A-Class, a traditionally affordable Mercedes that has been completely revamped to take on higher-end competitors like the BMW 1 Series and Audi 3. Uwe […]
Innocean Worldwide recently commissioned Tobias Hutzler to shoot the Hyundai Santa Fe. The concept was to communicate that this was not a typical SUV—that it’s a thrill to drive, even though you may just be using it for a simple run to the grocery store. “I developed a lighting concept that symbolizes the beauty and […]
Cadillac recently commissioned Jan Steinhilber to photograph the catalog for the 2013 All-New Cadillac ATS sport sedan. The assignment called for a mix of classic beauty shots of the vehicle and lifestyle. Here’s a look… . . .
In DDB London‘s new campaign for Volkswagen, everyday grocery items like milk and bread are used in juxtaposition to the vehicles themselves—well, miniature versions of them—to illustrate the tagline “Unbelievable value.” There are deals to be had, is the message, and getting one for yourself needn’t be a production. The campaign was photographed Jason “Giblin” […]
. For this new ad for Audi, Fulvio Bonavia had to photographically illustrate the concept that an Audi technician knows your car as well as he knows himself—hence, the familiar reflection when he gazes upon the engine. It took a number of steps to create this image. Fulvio first shot the car. Next, he worked […]