New work: Uwe Duettmann for BMW Magazine

Uwe Duettmann recently shot a feature story for Germany’s BMW Magazine, with a royal-blue BMW M5 as the star. Here’s a look: . . .

New work: Jason “Giblin” Hindley for Subaru

Subaru is introducing a new car, the XV Crossover, and to announce the launch, they’ve just this month released an ad campaign produced by BJL in Manchester, England (they’re the most awarded agency outside London), and photographed by Jason “Giblin” Hindley, who worked with creative director Tom Richards and art director Adrian Dews. “We had [...]

Do we see an upturn in automotive advertising, perhaps?

There’s no question that automotive advertising spending stalled with the recession, but recently there have been signs that this category is picking up speed. We’re not talking a full recovery, but progress is being made. “Ad spending for cars and credit cards has come roaring back, helping drive 8.8% growth in 2010 U.S. spending for [...]

Spotlight: Uwe Duettmann

Many people think of Uwe Duettmann in terms of his automotive photography, and it’s true that he’s highly skilled at portraying cars from any number of perspectives. Might, machine, materials, the experience of the drive, sex appeal, practical appeal, humorous appeal—he has expressed all of this and more for clients ranging from Mercedes to Mini, [...]

John Offenbach has a snow day in L.A. for Porsche. Plus: Behind-the-scenes video.

What do you do when you need to photograph a Porsche in the snow, but your location is sunny L.A.? This past February, Cramer-Krasselt commissioned John Offenbach to shoot a 6-ad print campaign for the German automaker featuring the glossy car in various setting, including a snow-blanketed neighborhood. Here, John fills us in on how [...]

Fulvio Bonavia on how he got an “impossible” shot for a car client

What do you do when a client asks for a shot that’s impossible to get? You find a way to make it happen, of course. Fulvio Bonavia was recently commissioned by Publicis Italy to get a shot for a Renault Espace MPV ad that, he says, was a classic “mission impossible” situation because the location [...]

Chinese lifestyle mag features Kwaku Alston’s “Volkslivin” project

The Outlook is a Chinese magazine that strives to become “synonymous to a lifestyle guide for The Creative Elite, and the new generation of creative and artistic talent of China. We believe that lifestyle and the view of aesthetics is the reflection of small personal details.” So it makes sense that the editors would find [...]

Presenting… 22 new editorial and advertising highlights

I’ll be taking next week off, but to tide you over, here’s a look at 22 of our photographers’ latest editorial and advertising shoots, as featured in our spring e-newsletter. See you on Monday, April 4… .   . .

Spotlight: Jan Steinhilber

Communication Arts published an interview with Jan Steinhilber in December 2009 that describes the German photographer thusly: “Photographer Jan Steinhilber studied graphic design with the ambition to become an art director—and accidentally discovered photography during the studies. He got deeper into it by working as an assistant for different photographers and finally decided to make [...]

Spotlight: Fulvio Bonavia

. Fulvio Bonavia started out as a graphic designer and illustrator of film posters, and this artistic sensibility has no doubt contributed to his success as an advertising and editorial photographer both in his native Italy and worldwide. His work—which has been honored by Communication Arts, PDN, the Italian Art Directors Club, and the IPA, [...]

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