BBDO recently commissioned Craig Cutler to shoot a conceptual still life of a razor for a Gillette campaign. Here’s a look… . . .
Are these ads for Guinness the product of post-production wizardry? In a word, no. Nadav Kander photographed models—the birdhouse, leaves, and spiderweb were made by Makoto Aoki of Swell New York—on location in and around Olympic Park in Washington this past August. The only thing made in post for this campaign, whose tagline is “Some […]
For a new literacy campaign spearheaded by Gillette Venus and produced by BBDO, Craig Cutler faced an unusual challenge: to allude to shaving and reading in the same image… . . CREDITS David Lubars, chief creative officer Toygar Bazarkaya, executive creative director Susan Golkin, senior creative director Rebecca Viragh, associate creative director Pamela Kim, associate […]
Directory—a Britain-based quarterly showcase of direct marketing that highlights “outstanding creative across all media, including mail, online, ambient and integrated”—has just posted its ranking of the top ad agencies in the world. The rankings “are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts […]
Armstrong, a multibillion-dollar manufacturer of flooring, ceiling, and cabinet products, has just rolled out a new campaign with the tagline, “The Most Realistic Vinyl Floors on Earth.” The ads were shot by Craig Cutler for BBDO and creative director David DiRienz. Here’s a look: . . .
Industry news: the so-called creative exodus, Twitter’s makeover, CP+B adds 3 new creatives, critiquing agency sites, and more
. The so-called creative exodus: Is there a trend in top-tier creatives making the leap into their own agencies or other industries altogether? Ad Age suggests there is in the article “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” “Since the beginning of the year, a veritable Cannes jury worth of senior creative talent […]
At Creativity magazine’s blog, CAT (an acronym for Creativity and Technology), BBDO’s Mathias Appelblad writes of the delicious temptation of new technology and why it’s important not to overindulge. Can you create an app for your business? Sure. Do you need to? Maybe not. Is the iPad going to be the raddest device ever? Perhaps. […]
… … Starbucks, which has been trying to get back to its core business after seeing sales flag over the past year and a half, recently launched a print and outdoor-media campaign that stars…a burlap bag. The chain’s aim was to emphasize their coffee beans, which come in large brown cloth sacks, and while that […]
PDN has just announced the lineup for this year’s PDN PhotoPlus International Conference + Expo, and among the 100-plus seminars listed, one in particular caught my attention: “How to Work From Ad Agencies.” (By which I think they meant “How to Get Work From Ad Agencies.”) The seminar will feature three panelists—Sara Galkin, an art […]
Art producer Cecilia Marshall’s photo tour of the Stockland Martel offices.