Three Super Bowl commercials you won’t want to miss: Nadav Kander’s “No More” and Lauren Greenfield’s “#LikaAGirl” and “To Be a Dad”

Not only are Super Bowl commercials arguably the most high-profile ads on broadcast television, they’re also the most expensive—rates for this Sunday’s game between the New England Patriots and the Seattle Seahawks are at record levels (about $4.5 million per 30-second spot), according to Variety. So we were especially excited to learn that commercials by […]

Lauren Greenfield nominated for a Directors Guild of America award for her brilliant #LikeAGirl commercial for Always

Ad Age has announced that the Directors Guild of America has nominated Lauren Greenfield for Outstanding Directorial Achievement in Commercials for “#LikeAGirl,” the much-buzzed-about spot she directed for Procter & Gamble‘s Always brand via Leo Burnett. “#LikeAGirl,” which has racked up more than 56 million views on YouTube in the U.S. alone, also earned the […]

Lauren Greenfield documents “The Bling Dynasty: China’s Wealthiest 1 Percent” in photos and Web series for GQ

GQ magazine sent Lauren Greenfield to China for a feature on the newly ultra-rich, a project for which she shot photographs and directed a Web series titled “The Bling Dynasty: China’s Wealthiest 1 Percent.” “These people [are] not merely wealthy,” writes Devin Friedman, GQ‘s director of editorial projects. “… We’re talking dislocating, alien, dehumanizing amounts […]

Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

What does it mean to direct #likeagirl? It means winning

We are proud to share the news that Lauren Greenfield‘s #likeagirl short film for Always—about the undermining effects of being doing told you’re doing something “like a girl”—has won six Clio awards and a Grand Clio! In the video below, Lauren takes you behind the scenes of her film, which was commissioned by Leo Burnett […]

Lauren Greenfield’s #likeagirl short film for Always notches more than 70 million YouTube views, gets shortlisted for eight Clio awards

Lauren Greenfield truly tapped into the zeitgeist with #likeagirl, the thought-provoking short film she directed for Always and Leo Burnett. Since launching on YouTube on June 26, the spot—which explores the demeaning implications of being told you’re doing something “like a girl”—has been watched more than 70 million times worldwide and more than 47 million […]

Lauren Greenfield, Nadav Kander, and Art Streiber featured in PDN’s 2014 Photo Annual

Congratulations to Lauren Greenfield, Nadav Kander, and Art Streiber, whose work was honored in PDN‘s 2014 Photo Annual! Lauren won in the video category for her Chevy Malibu campaign, “Perfect—#trulyrich,” for Commonwealth. . . The magazine spotlighted Nadav’s portrait series featuring the authors published in the fourth edition of Granta‘s Best Young British Novelists. The […]

Lauren Greenfield photographs Kendrick Lamar, “Hip-Hop’s Newest Old-School Star,” for The New York Times Magazine

The New York Times Magazine commissioned Lauren Greenfield to photograph rapper Kendrick Lamar in Las Vegas for a feature in its June 29 issue, “Kendrick Lamar: Hip-Hop’s Newest Old-School Star.” “In the world of hip-hop, Lamar is widely considered to be a future king,” writes Lizzy Goodman in the story. “Last year, he was nominated […]

Lauren Greenfield’s inspiring, thought-provoking commercial for Proctor & Gamble’s Always brand goes viral

When a commercial notches nearly a million views in roughly a day, you know it has struck a chord. Such is the case with #LikeAGirl, the new spot for Proctor & Gamble‘s  Always brand directed by award-winning photographer and director Lauren Greenfield for Leo Burnett. Always partnered with Lauren to conduct a social experiment to […]

Lauren Greenfield to lecture April 17 at Wieden+Kennedy in Portland

On Thursday, April 17, at the Portland offices of award-winning ad agency Wieden+Kennedy, Photolucida is presenting “Lauren Greenfield—From Gordon Gekko to The Queen of Versailles: A Journey in Pictures, Film, and Culture.” The lecture is sponsored by Canon Explorers of Light. Lauren, who is working on a major museum exhibition and retrospective book titled Wealth: […]

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