Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

What does it mean to direct #likeagirl? It means winning

We are proud to share the news that Lauren Greenfield‘s #likeagirl short film for Always—about the undermining effects of being doing told you’re doing something “like a girl”—has won six Clio awards and a Grand Clio! In the video below, Lauren takes you behind the scenes of her film, which was commissioned by Leo Burnett […]

Lauren Greenfield’s #likeagirl short film for Always notches more than 70 million YouTube views, gets shortlisted for eight Clio awards

Lauren Greenfield truly tapped into the zeitgeist with #likeagirl, the thought-provoking short film she directed for Always and Leo Burnett. Since launching on YouTube on June 26, the spot—which explores the demeaning implications of being told you’re doing something “like a girl”—has been watched more than 70 million times worldwide and more than 47 million […]

Lauren Greenfield, Nadav Kander, and Art Streiber featured in PDN’s 2014 Photo Annual

Congratulations to Lauren Greenfield, Nadav Kander, and Art Streiber, whose work was honored in PDN‘s 2014 Photo Annual! Lauren won in the video category for her Chevy Malibu campaign, “Perfect—#trulyrich,” for Commonwealth. . . The magazine spotlighted Nadav’s portrait series featuring the authors published in the fourth edition of Granta‘s Best Young British Novelists. The […]

Lauren Greenfield photographs Kendrick Lamar, “Hip-Hop’s Newest Old-School Star,” for The New York Times Magazine

The New York Times Magazine commissioned Lauren Greenfield to photograph rapper Kendrick Lamar in Las Vegas for a feature in its June 29 issue, “Kendrick Lamar: Hip-Hop’s Newest Old-School Star.” “In the world of hip-hop, Lamar is widely considered to be a future king,” writes Lizzy Goodman in the story. “Last year, he was nominated […]

Lauren Greenfield’s inspiring, thought-provoking commercial for Proctor & Gamble’s Always brand goes viral

When a commercial notches nearly a million views in roughly a day, you know it has struck a chord. Such is the case with #LikeAGirl, the new spot for Proctor & Gamble‘s  Always brand directed by award-winning photographer and director Lauren Greenfield for Leo Burnett. Always partnered with Lauren to conduct a social experiment to […]

Lauren Greenfield to lecture April 17 at Wieden+Kennedy in Portland

On Thursday, April 17, at the Portland offices of award-winning ad agency Wieden+Kennedy, Photolucida is presenting “Lauren Greenfield—From Gordon Gekko to The Queen of Versailles: A Journey in Pictures, Film, and Culture.” The lecture is sponsored by Canon Explorers of Light. Lauren, who is working on a major museum exhibition and retrospective book titled Wealth: […]

Three images by Lauren Greenfield to be published in American Photography’s 30th anniversary annual

Congratulations to Lauren Greenfield, whose work has been selected for publication in the new edition of American Photography. Three of Lauren’s photos were chosen, an impressive number considering that more than 9,000 images were submitted and only 357 were selected to appear in the book. The jury included David Carthas, director of photography at Bloomberg […]

Lauren Greenfield on directing Liberty Mutual’s Olympics commercial featuring freestyle skier Heidi Kloser

Overcoming setbacks is the theme of Liberty Mutual’s Rise campaign, which features the inspiring comeback stories of notable Olympic athletes. But with all due respect to featured Olympians like Picabo Street and Jessica Jerome, perhaps no Rise story is as dramatic as that of Heidi Kloser. The Team USA freestyle skier was on her way […]

Lauren Greenfield featured in The New York Times Magazine’s Voyages Issue

The New York Times Magazine‘s annual Voyages Issue, which was published on Sunday, includes a feature on “Where the World’s Greatest Photographers Go to Get Away.” It’s a wonderful collection of vacation photos by well-known image makers, including the one below by Lauren Greenfield taken in Galway, Ireland. She and her family visit the fishing […]


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