Lauren Greenfield’s “Unstoppable” passes 28 million views on YouTube in just three weeks. Plus: Watch a behind-the-scenes video

Lauren Greenfield‘s latest viral sensation for Procter & Gamble brand Always has passed 28 million views on YouTube—just three weeks after its release. “Unstoppable” asks, “Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?” Scroll down to watch the spot, which is the follow-up […]

Adweek names Lauren Greenfield one of the “10 Commercial Directors Making Today’s Coolest, Strangest and Loveliest Ads”

Congratulations to Lauren Greenfield, who is one of only 10 commercial directors to be featured in Adweek‘s Creative 100. “With her Always sequel, #Unstoppable (wherein girls put a beat-down on cardboard boxes that symbolize stifling gender stereotypes), as well as new spots for Toyota and Hallmark packing a reel that also includes work for Chevrolet, […]

Lauren Greenfield and Leo Burnett follow up their award-winning #LikeAGirl spot for Always with the empowering #Unstoppable

Just a couple of weeks ago, #LikeAGirl—directed by Lauren Greenfield for Leo Burnett and Procter & Gamble‘s Always—swept the Cannes Lions International Festival of Creativity. Now Lauren, who is represented for directing projects by Chelsea Pictures, is back with an equally resonant new film for Always that continues the brand’s message of empowerment for young […]

Lauren Greenfield’s #LikeAGirl sweeps Cannes, winning 14 awards, including a Titanium, the Grand Prix, and the Glass Lion—and is nominated for an Emmy

Stockland Martel is thrilled to congratulate Lauren Greenfield, Leo Burnett, and our friends at Chelsea Pictures for triumphing at the Cannes Lions International Festival of Creativity, where #LikeAGirl won 14 awards—including the most coveted prize in commercial advertising, the Titanium Award. The spot also won two of other most prestigious Cannes Lions awards, the Grand […]

Lauren Greenfield’s “Most Influential” Toyota campaign celebrates fathers

 

Lauren Greenfield’s #LikeAGirl named one of the top five YouTube ads of the decade

Lauren Greenfield’s groundbreaking #LikeAGirl short film for Leo Burnett and Procter & Gamble‘s Always brand continues its winning streak, earning five awards at the One Show (including one for Digital Direct Marketing/Social Media & Viral Marketing and one for Online Films & Video/Short Form: Single) and the awards for Advertising Excellence/Single Commercial, plus the AICP […]

Lauren Greenfield, Nadav Kander, and Art Streiber to be published in American Photography’s new photo annual

Congratulations to Lauren Greenfield, Nadav Kander, and Art Streiber, whose work will be published in American Photography‘s new photo annual, AI31. More than 9,000 images were submitted to the competition, and only 326 were selected by a majority vote to appear in AP31. Below, their winning images…   LAUREN GREENFIELD “Gone Girls: Human Trafficking on […]

Real-life moms and their kids share heartwarming stories in a new series of Hallmark commercials directed by Lauren Greenfield

Lauren Greenfield recently directed a series of Mother’s Day commercials for Hallmark featuring the stories of real-life moms and their kids. The campaign, called #PutYourHearttoPaper, follows Lauren’s award-winning directorial turn for Always with “Like a Girl,” which won Leo Burnett 11 awards at this year’s Webby Awards, including Webby’s Agency of the Year. (Read more […]

Award-winning photographer and director Lauren Greenfield on “My Most Important Photograph”

Lauren Greenfield has shot countless significant photo projects over the years, but which image does she regard as her most important? The award-winning photographer and director recently answered that question for Time‘s Lightbox blog, which is written by the magazine’s photo department. “The photo that really launched my career was called Mijanou and friends from […]

Three Super Bowl commercials you won’t want to miss: Nadav Kander’s “No More” and Lauren Greenfield’s “#LikaAGirl” and “To Be a Dad”

Not only are Super Bowl commercials arguably the most high-profile ads on broadcast television, they’re also the most expensive—rates for this Sunday’s game between the New England Patriots and the Seattle Seahawks are at record levels (about $4.5 million per 30-second spot), according to Variety. So we were especially excited to learn that commercials by […]

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