Lauren Greenfield’s #LikeAGirl sweeps Cannes, winning 14 awards, including a Titanium, the Grand Prix, and the Glass Lion

Stockland Martel is thrilled to congratulate Lauren Greenfield, Leo Burnett, and our friends at Chelsea Pictures for triumphing at the Cannes Lions International Festival of Creativity, where #LikeAGirl won 14 awards—including the most coveted prize in commercial advertising, the Titanium Award. The spot also won two of other most prestigious Cannes Lions awards, the Grand […]

Lauren Greenfield’s “Most Influential” Toyota campaign celebrates fathers

 

Lauren Greenfield’s #LikeAGirl named one of the top five YouTube ads of the decade

Lauren Greenfield’s groundbreaking #LikeAGirl short film for Leo Burnett and Procter & Gamble‘s Always brand continues its winning streak, earning five awards at the One Show (including one for Digital Direct Marketing/Social Media & Viral Marketing and one for Online Films & Video/Short Form: Single) and the awards for Advertising Excellence/Single Commercial, plus the AICP […]

Lauren Greenfield, Nadav Kander, and Art Streiber to be published in American Photography’s new photo annual

Congratulations to Lauren Greenfield, Nadav Kander, and Art Streiber, whose work will be published in American Photography‘s new photo annual, AI31. More than 9,000 images were submitted to the competition, and only 326 were selected by a majority vote to appear in AP31. Below, their winning images…   LAUREN GREENFIELD “Gone Girls: Human Trafficking on […]

Real-life moms and their kids share heartwarming stories in a new series of Hallmark commercials directed by Lauren Greenfield

Lauren Greenfield recently directed a series of Mother’s Day commercials for Hallmark featuring the stories of real-life moms and their kids. The campaign, called #PutYourHearttoPaper, follows Lauren’s award-winning directorial turn for Always with “Like a Girl,” which won Leo Burnett 11 awards at this year’s Webby Awards, including Webby’s Agency of the Year. (Read more […]

Award-winning photographer and director Lauren Greenfield on “My Most Important Photograph”

Lauren Greenfield has shot countless significant photo projects over the years, but which image does she regard as her most important? The award-winning photographer and director recently answered that question for Time‘s Lightbox blog, which is written by the magazine’s photo department. “The photo that really launched my career was called Mijanou and friends from […]

Three Super Bowl commercials you won’t want to miss: Nadav Kander’s “No More” and Lauren Greenfield’s “#LikaAGirl” and “To Be a Dad”

Not only are Super Bowl commercials arguably the most high-profile ads on broadcast television, they’re also the most expensive—rates for this Sunday’s game between the New England Patriots and the Seattle Seahawks are at record levels (about $4.5 million per 30-second spot), according to Variety. So we were especially excited to learn that commercials by […]

Lauren Greenfield nominated for a Directors Guild of America award for her brilliant #LikeAGirl commercial for Always

Ad Age has announced that the Directors Guild of America has nominated Lauren Greenfield for Outstanding Directorial Achievement in Commercials for “#LikeAGirl,” the much-buzzed-about spot she directed for Procter & Gamble‘s Always brand via Leo Burnett. “#LikeAGirl,” which has racked up more than 56 million views on YouTube in the U.S. alone, also earned the […]

Lauren Greenfield documents “The Bling Dynasty: China’s Wealthiest 1 Percent” in photos and Web series for GQ

GQ magazine sent Lauren Greenfield to China for a feature on the newly ultra-rich, a project for which she shot photographs and directed a Web series titled “The Bling Dynasty: China’s Wealthiest 1 Percent.” “These people [are] not merely wealthy,” writes Devin Friedman, GQ‘s director of editorial projects. “… We’re talking dislocating, alien, dehumanizing amounts […]

Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

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