Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

What does it mean to direct #likeagirl? It means winning

We are proud to share the news that Lauren Greenfield‘s #likeagirl short film for Always—about the undermining effects of being doing told you’re doing something “like a girl”—has won six Clio awards and a Grand Clio! In the video below, Lauren takes you behind the scenes of her film, which was commissioned by Leo Burnett […]

Lauren Greenfield’s inspiring, thought-provoking commercial for Proctor & Gamble’s Always brand goes viral

When a commercial notches nearly a million views in roughly a day, you know it has struck a chord. Such is the case with #LikeAGirl, the new spot for Proctor & Gamble‘s  Always brand directed by award-winning photographer and director Lauren Greenfield for Leo Burnett. Always partnered with Lauren to conduct a social experiment to […]

Leo Burnett commissions Jason “Giblin” Hindley to shoot campaign for British legal-services business

Jason “Giblin” Hindley recently shot a series of ads for the Co-operative Legal Services, which is part of the Co-operative—the U.K.’s largest mutually owned business. The campaign, created by Leo Burnett, dramatizes the circumstances in which the Co-op could really come in handy. “Divorce, will, probate—not the most upbeat subject matter, but creative director Richard […]

Leo Burnett commissions Jason “Giblin” Hindley to shoot “a day in the life of someone obsessed with photography”

Talk about a dream assignment: Leo Burnett recently commissioned Jason “Giblin” Hindley to go out and record “a day in the life of someone obsessed with photography,” for a poster for the Renaissance Photography Prize. The RPP is an international photography award that showcases outstanding photography from emerging or established photographers. Funds raised from entries are […]

Today at 1 PM EDT: Michael Bilbrey of Leo Burnett dicusses photographers’ self-promotion in ASMP webinar

. When it comes to self-promotion, photographers have many options at their disposal—blogs, social media, their websites, mailers, etc. But figuring out which methods to use and how best to leverage them can be vexing. Enter Michael Bilbrey, senior production consultant at Leo Burnett, who today at 1 PM EDT will be giving an ASMP-sponsored […]

New work: Doug Menuez for Allstate

. Leo Burnett recently commissioned Doug Menuez to shoot a campaign for Allstate that tied in with Black History Month and was based on a real-life story. “It was a really great experience working with [Stockland Martel photo rep] Tamika Harold—she was able to roll with the unusual aspects of putting a campaign together that […]

Nadav Kander captures “Newphoria” for new Norton campaign

Nadav Kander photographed the new campaign for the Norton 360 Multi-Device, which safeguards your computer and mobile devices from viruses and the like. The tagline: “If the excitement over your new device is causing muscle cramps in your face, you may have newphoria.” He shot the ads for Leo Burnett and worked with Rainer Schmidt, […]

Liz Von Hoene photographs a yarnbomber, a balloonatic, and a fun maker for Tampax ad campaign

For a new campaign for Tampax, called Tampax Radiant, Leo Burnett commissioned Liz Von Hoene to photograph portraits of three highly individual women: Philadelphia-based “yarnbomber” Jessie Hemmons (you can see some of her colorful handiwork at her site,; Los Angeles balloon artist Jihan “Jihanimo” Zencirli (the website of this self-proclaimed “balloonatic” is; and […]

Industry news roundup: Esquire, Chiat NY, Droga5, and more

. A quick look at what’s happening in our industry… . Alison Unterreiner has been promoted to photo editor at Esquire. (source: MediaBistro’s Revolving Door) . Lisa Topol, formerly at Wieden+Kennedy in New York, has been named creative director at Chiat NY. Sue Anderson, previously at TBWA\Hunt\Lascaris, also joins Chiat NY as a creative director. […]


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