A new campaign for Canon, created by JWT Mexico, humorously makes the case for taking pictures with a camera instead of a cellphone. “Don’t let a call interrupt your photo,” read the ads, which show various photo ops being ruined by an incoming call (illustrated by the presence of the actual caller). The campaign was […]
Publicis Colombia commissioned Martin Sigal to photograph an anti-bullying campaign for Harley-Davidson Kids Clothes that’s a colorful mashup of archetypal nerdiness and the brand’s trademark edginess. Here’s a look… . . .
The Stockland Martel Blog turned 4 this spring, so we thought it would be fun to look back at the posts that attracted the most views over the years. But instead of a list of links, our retrospective takes the form of the gallery below. Click on any image to view the whole thing as […]
Martin Sigal, one of South America’s top photographers, recently shot a campaign for Powerade, one of his repeat clients. (See a previous Powerade campaign by Martin here.) Here’s a look, along with a mini-motion promo… . CREDITS agency: DAVID client: Coca-Cola SLBU product: Powerade executive creative directors: Joaquin Cubria and Analía Rios creative directors: Matias […]
Surreal self-portrait with nude by Martin Sigal, created for SMart Book 2013… . . . .
Our March/April newsletter showcasing new advertising work… . . Our March/April newsletter showcasing new editorial work… . . Want to be on our list? Sign up here. . .
Martin Sigal photographed a trio of international athletes for a major South American ad campaign for the deodorant Rexona, which is known here in the States as Degree. He shot soccer player Neymar in Santos, Brazil; Argentine tennis pro David Pablo Nalbandian in London; and Chilean rally rider Chaleco Lopez in his photo studio in […]
There’s no question that automotive advertising spending stalled with the recession, but recently there have been signs that this category is picking up speed. We’re not talking a full recovery, but progress is being made. “Ad spending for cars and credit cards has come roaring back, helping drive 8.8% growth in 2010 U.S. spending for […]
I’ve never been to Argentina, but Martin Sigal‘s photographs make me want to book a flight there immediately, if not sooner. The images below are selections from a worldwide tourism campaign Martin shot that just came out. The tagline: “Argentina beats to your rhythm.” “We went from the very south of Argentina, which is Ushuaia, […]