For a new campaign for the Cosmopolitan in Las Vegas, Fallon came up with a tagline that perfectly encapsulates the hotel’s swanky combination of hipness and decadence: “Just the right amount of wrong.” Then they commissioned a photographer who could visually express the campaign’s promise of an outlandishly—and stylishly—good time. Specifically, Nadav Kander, who worked [...]
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related blogs
Design director Alvin Chan on Nike’s ads and Nadav Kander
In an interview posted today at The F Stop, Alvin Chan, the design director for Nike Europe, describes his creative process, from idea to execution, for a series of 2008 ads promoting the 10R Ronaldhino boot, named for the Brazilian football star. Ronaldhino has an image as a happy-go-lucky guy with lots of “flair,” but [...]