Nadav Kander: “Just the right amount of wrong”

For a new campaign for the Cosmopolitan in Las Vegas, Fallon came up with a tagline that perfectly encapsulates the hotel’s swanky combination of hipness and decadence: “Just the right amount of wrong.” Then they commissioned a photographer who could visually express the campaign’s promise of an outlandishly—and stylishly—good time. Specifically, Nadav Kander, who worked [...]

Nadav Kander’s Powerade photos power into Campaign Photo Awards

… There are people who enjoy being athletes, and then there are people who enjoying looking at athletes. The needs of both constituencies have been taken into account in Nadav Kander’s campaign for Powerade, which celebrates the magnificence of the well-toned human form. …. … The reasons to admire Nadav’s photos—like the one you see [...]

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