A new overseas campaign for Red Bull reflects just how influential retro-centric iPhone apps like Instagram and Hipstamatic have become to advertisers eager to reach a visually savvy young audience. Some of the photos have a faded-Polaroid look, while others have a scratched-up old-camera effect or are super-saturated in that yummy Kodachrome way. They are, [...]
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Do we see an upturn in automotive advertising, perhaps?
There’s no question that automotive advertising spending stalled with the recession, but recently there have been signs that this category is picking up speed. We’re not talking a full recovery, but progress is being made. “Ad spending for cars and credit cards has come roaring back, helping drive 8.8% growth in 2010 U.S. spending for [...]