Kwaku Alston teams with Toms Shoes for doc project in Ethiopia

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Blake Mycoskie established Toms Shoes in 2006 with the premise that for each pair of shoes he sold, he would donate a pair to a child in need. That first year, he was able to provide 10,000 pairs of shoes to children in Argentina. Impressive, to say the least. Blake continues to go on Shoe Drop Tours and has distributed more than 140,000 pairs of shoes in the three years since he began his company.

It’s pretty dramatic, emotional stuff, and soon we’ll all get to go along with him. Later this month, Kwaku Alston will be traveling to Ethiopia with Blake and a crew from Woodshed Films to document a three-week Shoe Drop Tour. The project was reported in Women’s Wear Daily:

“…Mycoskie said he was prepping to leave on another three-week shoe-giving trip to Ethiopia on Sept. 26, where he’ll be trailed by photographer Kwaku Alston and a documentary crew from Woodshed Films to spotlight the plight of people suffering from the debilitating foot disease podoconiosis. ‘One out of 13 kids gets this. It’s like a modern-day leprosy and it’s totally preventable with shoes,’ he said. ‘We’ve got to get people to understand how bad this disease is and how people are suffering.'”

I’ll keep you updated as I get more details.

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