Comments on: Magazines tout “the power of print” in new campaign http://stocklandmartelblog.com/2010/04/06/magazines-tout-the-power-of-print-in-new-campaign/ News, commentary, interviews, video, and more from photo agency Stockland Martel Fri, 07 Jan 2011 22:33:26 +0000 hourly 1 http://wordpress.com/ By: Yvonne http://stocklandmartelblog.com/2010/04/06/magazines-tout-the-power-of-print-in-new-campaign/#comment-1049 Yvonne Wed, 21 Apr 2010 02:58:39 +0000 http://stocklandmartelblog.com/?p=3998#comment-1049 I think the message is right on! I love magazine's & hate to see a total abandonment of print just because we are being driven to other mediums. Yes the internet & facebook are great, however, I for one enjoy sitting at the pool, at the beach,or relaxing on a saturday reading & enjoying a good magazine or book. I don't see how I would curl up to a good kindle or Ipad the same way I do a book or magazine! More power to keeping print! I think the message is right on! I love magazine’s & hate to see a total abandonment of print just because we are being driven to other mediums. Yes the internet & facebook are great, however, I for one enjoy sitting at the pool, at the beach,or relaxing on a saturday reading & enjoying a good magazine or book.
I don’t see how I would curl up to a good kindle or Ipad the same way I do a book or magazine! More power to keeping print!

]]> By: Chris Bohnhoff http://stocklandmartelblog.com/2010/04/06/magazines-tout-the-power-of-print-in-new-campaign/#comment-1004 Chris Bohnhoff Thu, 08 Apr 2010 21:28:34 +0000 http://stocklandmartelblog.com/?p=3998#comment-1004 A magazine conglomerate placing ads in 100 magazines doesn't - off the bat - strike me as the evolution alluded to in the video. Looking forward to the part of the campaign that reaches outside the print world. A magazine conglomerate placing ads in 100 magazines doesn’t – off the bat – strike me as the evolution alluded to in the video.

Looking forward to the part of the campaign that reaches outside the print world.

]]> By: michaelhollander http://stocklandmartelblog.com/2010/04/06/magazines-tout-the-power-of-print-in-new-campaign/#comment-996 michaelhollander Tue, 06 Apr 2010 16:38:58 +0000 http://stocklandmartelblog.com/?p=3998#comment-996 After seeing this spread in Vogue last night, I couldn't help but think that this wasn't about invoking the power of print, but a desperate plea to readers to not abandon print. If readership is up in the last number of years, that seems to be evidence that print magazines are flourishing, not dying by the light of the internet. But why tell the readership about it? It felt more like this sad attempt to say, "hey! we're still cool! look at us! ignore the internet!" After seeing this spread in Vogue last night, I couldn’t help but think that this wasn’t about invoking the power of print, but a desperate plea to readers to not abandon print. If readership is up in the last number of years, that seems to be evidence that print magazines are flourishing, not dying by the light of the internet. But why tell the readership about it? It felt more like this sad attempt to say, “hey! we’re still cool! look at us! ignore the internet!”

]]>