Stained-glass inspiration: Another look at Nadav Kander’s Monte Carlo campaign

Yesterday at her blog, Heather Morton posted an excellent follow-up to my June 10 post
Crispin Porter + Bogusky’s John Kieselhorst on Nadav Kander and the making of their cheeky Monte Carlo campaign. Focusing on how to facilitate collaboration on a creative project, Heather interviewed Andrea Mariash, the David & Goliath senior art buyer on the campaign.

“I think AB’s are always trying to create the most favourable conditions to allow the best collaboration between artist and agency team- with a bit of further investigation, I thought this might give us a clue to one, successful approach,” Heather wrote.

In this excerpt, Andrea reveals the story of how the following ad, which was not part of the original plan, came to be—because of some stained glass that Nadav happened to notice…

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Andrea Mariash: The beautiful Mare See Bo Koo shot was something that Nadav formulated in his head during the walk-though/tech the day before the shoot.

He noticed the stained glass above this particular bank of slots, and then he and the art director started riffing along the lines of the casino being a Cathedral of Gaming. This is all completely spontaneous, literally on a walk across the casino to the actual location that we had cleared with the clients. So, it took about 10 seconds for the idea to formulate, 10 minutes for practicalities to make the location switch, and about 40 minutes to shoot the next day. Everything fell into place. This was an add-on shot to the campaign, one that we did not plan for in pre-production, but it ended up being one of our favorite images.


Nadav was also obsessed with this giant sculpture of a devil woman on the patio of Diablo’s (a restaurant on the property.) It was hilarious how much he loved this thing. We had a rather elaborate shot planned for Diablo’s, so when the crew was prepping for it, he just wandered outside and snapped a picture of her. No art director, no lighting, nothing. The shot was amazing – so much so that we ended up writing lines specifically for it after the fact. Again, completely spontaneous. This shot hasn’t been released in media, but we hope that it will live some day.

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Read Heather’s entire interview with Andrea here.

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