Industry news roundup: the return of print, New York Photo Festival’s new contest, a Q&A with RPA’s Jason Sperling, and more

In the publishing trade magazine Folio, Joe Pulizzi lists “Seven Reasons Print Will Make a Comeback in 2011.” Reason no. 4: “What’s Old Is New Again: Social media, online content and iPad applications are all part of the marketing mix today. Still, what excites marketers and media buyers is what IS NOT being done.  They want to do something different…something new. It’s hard to believe, but I’ve heard many marketers talk about leveraging print as something new in their marketing mix. Unbelievable.”

Noting that “September is typically the biggest month for magazine advertising, minonline.com tallies the “Top 5 Monthly Mags” in ad pages. “As we continue to follow the upward trend in advertising dollars for 2010, we see that this September is not a disappointment. In fact, min reports in its September ad-page monthlies review that 94 of 145 magazine titles were up in advertising ad pages. (Last year’s September chart only had 23 titles with a positive gain.)” Runner’s World tops the list in percentage gained. Full report here.

“WPP, the world’s largest advertising group, has reported profit increased 36% to $376 million and revenue rose 3% to $6.85 billion in the first half of 2010, thanks to a strong six months in the U.S. and a surprise comeback for traditional media activity,” reports AdAge.com. WPP agencies include JWT, Ogilvy & Mather, Young & Rubicam, Grey, and Mindshare. The trade mag goes on to say that “traditional advertising has done well so far this year across the group, posting its first growth in revenue since the third quarter of 2008. Revenue was down 4% in the first quarter of 2010, but recovered to grow 4% in the second quarter.”

TechCrunch reports that Tumblr, which boasts more than 7 million users, has now passed a billion posts.
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The New York Photo Festival announced its “Capture Brooklyn” contest, which “seeks to capture the spirit and essence of Brooklyn as a way of promoting and celebrating New York-based photographers,” according to the Aperture blog, Exposures. “The jury this year will be Mike Foley, founder of Foley Gallery; Susanne Konig, director of the powerHouse Arena; Teresa Rad, director of art production at TBWA\Chiat\Day, New York; and Doug Rickard, founder & editor in chief of AmericanSuburbX.com.” The winning work will be exhibited at powerHouse Arena during the Dumbo Arts Festival in September. The submission deadline: August 29. More details here.

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From left: Bill Grogan (photo courtesy AdAge.com); Matt MacDonald (photo courtesy JWT); and Jason Sperling (photo courtesy Communication Arts).

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AdAge.com reports that Kirshenbaum Bond Senecal + Partners has named Bill Grogan chief global marketing officer. He was previously managing director at Momentum.

Matt MacDonald has been promoted to executive creative director at JWT, up from creative director, reports Adweek.

And RPA has brought Jason Sperling on board as group creative director. Previously, he was creative director at TBWA/Media Arts Lab. (Source: AgencySpy.) Here’s a Q&A Jason did with Communucation Arts last month: “A Firm Pestering and A Compulsory Gut-Punch.”

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