Doug Menuez on capturing “the soul of sport”

With any shoot, there are always great images that never get used. The client needs six shots, for example, and the photographer produces nine solid options. Or, if you’re Doug Menuez, the client needs six shots, and you produce 30,000 images.

True story. An international sportswear brand was creating a new campaign for Europe a few years ago, and they hired Doug to shoot images that would embody the tagline “The soul of sport.” How he accomplished this was up to him.

“The creative team was concerned that most sports advertising looked contrived and staged,” Doug recalls. So he conceived of a weeklong shoot with actual professional athletes and a coach. The location was Hawaii. The plan was to train the athletes hard in a variety of sports activities and then use the University of Hawaii’s track and field facility to stage a competition on the final day.

“I approached the shoot as a film director, letting the coach drive the action and scenarios all day while I captured discrete moments,” explains Doug, who shot everything that happened all week long, as if it were one of his assignments from his many years as a documentary photographer.

“These were long, grueling days, but it was fun as hell and the athletes gave their all,” he says. “At the final competition, there was unbelievable effort and competitiveness—it was as real as it gets, complete with the agony of defeat, pulled hamstrings, and twisted ankles.”

Herewith, a handful of highlights…

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Courtesy menuezarchiveprojects.com.

Courtesy menuezarchiveprojects.com.

Courtesy menuezarchiveprojects.com.

Courtesy menuezarchiveprojects.com.

 

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Now 1,000 of these images—which are all model-released and have never been published—are available as stock at Menuez Archive Projects, which is represented exclusively by Stockland Martel. Doug and his team at MAP culled the best moments from the 30,000 photographs he made during that week in Hawaii. To view these photos, visit menuezarchiveprojects.com and use the keyword “sport.”

For an even tighter edit of these images—a custom edit, if you will—check out “Performance,” a 45-image gallery assembled by the MAP team, who are on call to create custom edits for their clients. It’s as simple as sending them a layout via info@stocklandmartel.com—they’ll take it from there.

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Click on the image to view the "Performance" gallery.

 

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2 Trackbacks/Pingbacks

  1. […] This post was mentioned on Twitter by Menuez, Menuez. Menuez said: New work: PERFORMANCE: A week in the life of trained athletes as they compete and push themselves to the absolute limi…http://lnkd.in/ek2Xx- […]

  2. […] new blog about the first batch of sports images called “Performance”  here: Doug Menuez on capturing “the soul of sport” « Stockland Martel 0 […]

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