Industry news: the so-called creative exodus, Twitter’s makeover, CP+B adds 3 new creatives, critiquing agency sites, and more

Monday metaphor: a creative leaping into the unknown. Photo by Kai Uwe Gundlach, courtesy of stocklandmartelarchives.com.

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The so-called creative exodus: Is there a trend in top-tier creatives making the leap into their own agencies or other industries altogether? Ad Age suggests there is in the article “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” “Since the beginning of the year, a veritable Cannes jury worth of senior creative talent has shrugged off the leashes of big agency networks for their own start-ups or for creative pursuits outside the ad industry,” writes Matthew Creamer. Among the creatives mentioned are Ty Montague and co-CEO Rosemarie Ryan, formerly of JWT; Alex Bogusky; Eric Hirshberg, who left Deutsch, L.A.; and Eric Silver, who exited DDB, New York.

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More big moves:

• Ad agency 72andSunny has brought on Mick DiMaria and Justin Hooper as creative directors. (“72andSunny Welcomes Creative Pair,” AgencySpy.)

Dean Hacohen has joined BBDO as executive creative director; he previously held that title at Cramer-Krasselt Chicago. (via Creativity Online)

CP+B has added three creative directors: Matt Fischvogt, formerly creative director, integration and innovation, at Mullen; Todd Grant, previsouly executive creative director at Cole & Weber United; and Dave Cook, formerly creative director at GMMB. (via Agency Spy)

Time Inc. has tapped Katy Delehanty as executive design director. She was previously creative director at Harpers Bazaar.

Two departures at Grey NY: EVP, group account director Bill Power resigned. “From what sources are telling us, Power could be joining Fleishman-Hillard alongside Nick Childs, who also left Grey earlier this week,” reports Agency Spy.  (Related: “Vincent Laforet and Grey EVP Nick Childs on “Beyond the Still” and winning twice at the Cannes advertising festival”)

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No Flash, please, we’re agencies: Art director Nick Jones has gotten a lot of buzz for exposing how ill-equipped many big-name agencies’ websites work on iPhones and iPads because of Flash (among the shops mentioned are Wieden+Kennedy, R/GA, BBH, and TBWA). More proof of the challenges facing not just agencies but any business for which its website is a cornerstone—it’s not enough to be good at what you do; you also have to constantly adapt your online presentation to keep it current with ever-changing technology. The days of being able to coast for years on a mega-redesign are over, methinks…

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Staff cuts at JWT New York: “From what we’ve been told, the layoffs affected 2 percent of staff including mostly producers as well as art buyers and junior creatives who were all tied to the Microsoft Cloud and Kimberly-Clark business,” writes Agency Spy.

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New York magazine reports that “Twitter Is Getting a Makeover”: “The redesigned site simplifies the homepage and, most significantly, will show photos and play videos on the site, rather than forcing users to open new tabs in their browsers.”  (More here.)

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Being nice, part deux: In an “Insights” interview with Communication Arts, Prentice Howe, senior vice president and executive creative director of Austin, Texas-based Door Number 3, was asked if he had advice for people just entering the profession. His response: “Two things. 1) Your book is never finished. 2) Be good to people. The relationships you cultivate will define your career.” (More on the value of being nice here.)

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