Matthew Rolston: Photographer, director, “ANTM” guest judge, and… creative director?

Matthew Rolston, the modern master of classic glamor, has added a new title to his resume: creative director. Matthew teamed up with Sam Nazarian, founder and CEO of the luxury hospitality, real estate development, and lifestyle company sbe (the luxe Philppe Starck–designed SLS Hotel in Beverly Hills is among his recent projects), to conceptualize The Redbury hotel in Hollywood.

“I have ‘creative directed’ a hospitality experience that is very much in the mode of my music videos,” Matthew explained to me by email.

Matthew Rolston

What that means is—among other important aesthetic choices—a decisive absence of beige, the color of choice for so many hotels. “…Rolston is doing his best to make sure the tone of the new Redbury…goes over the top and stays there, in no way resembling an outpost of a big hotel franchise,” wrote Roger Vincent in a recent article in The Los Angeles Times. “Guests can expect, for example, a 20-foot red velvet curtain over the grand staircase, paisley throw pillows and old-fashioned record players in every room with vinyl albums to play on them.”

Just don’t call it authentic.

“So many people are using the word authentic right now it makes me laugh,” Rolston told the Times. “This is Hollywood. The Redbury is going to be authentically fake—in a fun, entertaining way.”

(Speaking of fun and entertaining, Matthew will be appearing on America’s Next Top Model tomorrow night at 8. He’s doing an underwater shoot with the contestants and guest judging.)

Some photos from inside The Redbury, courtesy of the hotel…

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The article notes that Nazarian was reconceptualizing the hotel even as it was being built and that he reached out to Matthew “to jump into the project to liven it up like a Hollywood script doctor.”

In addition to creative directing The Redbury, Matthew also came up with the hotel’s name, “crossing ‘red’ for the color of the building with ‘bury’ from Haight-Ashbury,” according to the Times.

“Every suite will have washer-dryer units and kitchens outfitted with pots, plates and flea market tchotchkes. The concept is to mix luxury such as 300-thread-count Italian linens and Persian rugs with homey, boho touches like the record players.”

Noted Matthew, “It channels Hollywood through a rock ‘n’ roll sensibility.”

The Redbury was also featured in a travel special published this month in T, The New York Times Style Magazine. (See “Sisters Acts.”)

For more photos of The Redbury, and to read more about the project, click here.

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