For Stance Underwear’s print and motion campaign promoting the brand’s “Wildly Comfortable” socks, Michael Muller worked with sharks, a cobra, fire, and a Lizard King

Stance Underwear decided to go literal in crafting a campaign promoting its men’s socks with the tagline “Wildly Comfortable.” One guy swims with sharks, pro skateboarder Lizard King rides while on fire, and a third guy faces off with one very alert cobra. Wild indeed. The fashion brand commissioned Michael Muller to shoot the print and motion campaign. Highlights below…

 

Photos by Michael Muller for Stance.

 

MM17692

Photos by Michael Muller for Stance.

 

 

 

 

 

 

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