“Jingle Bell Rock” in motion: Art Streiber photographs Dwayne Johnson for Entertainment Weekly’s live-action cover

Dwayne Johnson. Photo by Art Streiber for Entertainment Weekly.

Photo by Art Streiber for Entertainment Weekly.

Photo by Art Streiber for Entertainment Weekly.

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The assignment? Photograph one of the world’s biggest stars, for the holiday issue of Entertainment Weekly. On a Saturday at the end of October. Execute three Christmas concepts with stills and motion (for augmented reality) in an hour and a half! Go! Brainstorm ideas with @micheleromeronyc and @photobuffalo for a few weeks until you come up with…JINGLE BELL ROCK for the cover…and two more concepts for the inside of the issue! Keep the light consistent from the stills to the motion! Hire @belioff and @jamesbianchi to switch out the baffle-less Elinchrom Octobank with a Briese 130 and hire @kaiserbear_inc to DP while you tell Dwayne Johnson what to do with a candy cane. Smash it! Make sure that @nicolbiesekphoto is in full command of the crew and the BTS cam. Ask @sunny16productions to find a photo studio in downtown LA and feed a crew that kept growing and growing and growing! And then…ask The Rock to execute our concepts and recite lines for the AR! Which he did. Like a total pro. Thank you @therock for being such a FANTASTIC subject. @entertainmentweekly @ewphotodept #ew #therock @dwaynej0hnson @therock.25 @canonusa @profotousa

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Be very, very careful while adjusting The Rock’s jingle ball. Very. Me: “Okay Dwayne, please hug the Christmas tree for the stills and then, for the AR motion component, when I cue you, squeeze the tree as hard as you can, without breaking it in half and when you do, @scottstonedesign will fire a confetti canon!" Dwayne: "Sounds great! Let’s do it!" What a willing and eager and lovely subject. A true professional. Stills were lit with a single, baffle-less @elinchrom_ltd octobank right behind the camera. The motion was lit the exact same way with a Briese 130. To see the AR motion behind each of the stills in the issue download the LifeVR app…thanks to the folks at @ryotnews. The Holiday Thank Yous really need to start with the brilliant, talented, persistent and hilarious @micheleromeronyc who entrusted this shoot to me, brainstormed the creative and pushed and pushed for greatness. Then there’s @nigelmorris from Ryot who led the team that put the A in AR. And who can forget @photobuffalo and his team of elves who found all kinds of holiday props in October? Who decorated that beautiful tree? @abracatrena, that’s who! And that killer sleeveless cape? Thank you @ilariabinati! Killer strobe and motion lighting by #lunchtime @belioff and @jamesbianchi. BTS photos and general merriment by @nicolbiesekphoto. Taking over the Canon to DP the motion component by @kaiserbear_inc. Patient production and lunch for a crew of 60 by @sunny16productions. Beautiful custom finishing by @angiemariehayes, like always. Thank you @therock for being such a FANTASTIC subject. @entertainmentweekly @ewphotodept #ew #therock @dwaynej0hnson @therock.25 @canonusa @profotousa

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One Comment

  1. Posted 12/22/2017 at 1:43 pm | Permalink

    Fun!


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