Martin Sigal for Lynx antiperspirants: “Sweat is a gamekiller”

Listen, people, sweat is a gamekiller—even if you can make pineapple dacquiris, notice that the wine has oak notes, or are a VIP. Says who? Says this new campaign for Lynx Antiperspirants photographed by Martin Sigal. . . .

Martin Sigal’s sexy Axe campaign picks up two awards

Martin’s “Day & Night” trio of ads for Axe recently won a Gold award at Cannes and a Silver for Print at the Clio Awards. Congratulations, Martin! ………. ………. ………. ………. ……….