Stockland Martel » Deutsch

Watch Walter Iooss speak at Deutsch L.A.

Kristina Feliciano — Thu, 19 Sep 2013 18:30:27 +0000

Deutsch L.A. has invited Walter Iooss to speak at the agency’s Deutsch Commons Live, which “provides a stage for the brightest and best in the world of communications and technology. We’ve curated a list of influential speakers, thought leaders, entrepreneurs, tech gurus and creative elite.”

His talk, which will be moderated by Dana Commandatore, EVP, Director of Creative and Print Services, begins at 4 p.m. on the West Coast or 7 p.m. EST. To tune in, click here.

Self-portrait by Walter Iooss, 2012.

Adweek profiles 10 Los Angeles agencies and producers who are “ready for their closeup”

Kristina Feliciano — Mon, 15 Jul 2013 19:23:09 +0000

Congratulations to the 10 Los Angeles–based agencies and producers singled out by Adweek for “making L.A. so hot right now.” They are Saatchi & Saatchi, David & Goliath, 72andSunny, CAA Marketing, Deutsch L.A., Mistress, TBWA\Chiat\Day, Gifted Youth, 180LA, and Tool. Read more about them in “Ready for Their Closeup.”

Click to read at adweek.com.

Kwaku Alston on shooting Shaq and his mom for new “Got milk?” ad

Kristina Feliciano — Wed, 01 Jun 2011 12:33:23 +0000

June is National Dairy Month, and to mark the occasion, an ad campaign is debuting today that pairs milk and Oreos starring NBA star Shaquille O’Neal and his mother, Lucille. (Side note: Can someone please establish National Oreos Month?) Here, Kwaku Alston, who shot the ad for Deutsch, writes about what it took to get the shot, including the challenge of making an Oreo look substantial in Shaq’s hands, which are the size of plates…

Photo by Kwaku Alston for Deutsch.

For National Dairy Month, Deutsch Advertising asked me to work with them on an image that represents a mother’s love within the “Got milk?” framework. The idea was that a mother is giving her son milk and Nabisco Oreos (milk and cookies—a classic gesture of maternal affection), and the stars of the ad were Shaquille O’Neal and his mom, Lucille. I worked closely with Bernie Hogya, the creative director, and Helen O’Neil, VP/director of art production, and ultimately we decided to pose Shaq and his mom against a gray seamless.

That may sound simple, but it was not as easy to pull off as you’d think. Days before the shoot, I happened to be talking with fellow photographer Walter Iosss over a few drinks, and he reminded me how large Shaq is and that any attempt to place him in a photo with someone else would make him seem gigantic and would result in a poor photo. Walter suggested it might be best to eliminate everything from the photo, except the skin tones, so that viewers’ attention would be focused on the facial expressions and product. The best way to achieve this was to make sure everything in the photo, including the clothing, was gray or as monochromatic as possible to blend into the background.

But I also had to figure out how to show the milk and Oreo cookie as heroes in the photo. One serving of milk is 8 ounces, and an 8 oz. glass may seem normal to you and me, but in Shaq’s hands it looks like a thimble. And the 1.5-inch-wide Oreo cookie appeared to be bite size. How could I make those stand out in Shaq’s larger-than-life hands? Lots of light—and I mean LOTS of light.

I give my production team, Tom Mason and Emily Vickers of Mason Vickers Productions, a lot of credit for making the shoot go smoothly. They helped to secure Quixote Studios and all the extras. It was also a thrill to watch “mustache maker” and food stylist Norman Stewart prepare the iconic Milk Mustache for Shaq and Lucille. Norman handpainted the staches so perfectly that little retouching was needed.

My retoucher Mandi Riggi, who’s based in LA, worked closely with me and the creative team at Deutsch to make this ad come to life. In the end, the campaign and final image look great. The gray seamless embodies the feeling we were going for: the bond between mother and son. Simple, clean…and full of milk and Oreo cookies. —Kwaku Alston

Walter Iooss and Green Bay Packers QB Aaron Rodgers

Kristina Feliciano — Thu, 10 Feb 2011 14:50:02 +0000

Deutsch commissioned Walter Iooss to shoot this year’s Milk ads for the Super Bowl, which meant photographing Hines Ward of the Pittsburgh Steelers and Aaron Rodgers of the Green Bay Packers sporting milk ‘staches for an that appeared ahead of the big game:

Hines Ward, wide receiver for the Pittsburgh Steelers, and Aaron Rodgers, quarterback for the Green Bay Packers. Photo by Walter Iooss.

Walter also shot individual portraits of them so that the winning team’s player could be featured after the Super Bowl. And while he was at it, he made a black-and-white portrait of Rodgers. Here’s a look:

Aaron Rodgers. Photo by Walter Iooss.

Industry news roundup: Esquire, Chiat NY, Droga5, and more

Kristina Feliciano — Fri, 30 Jul 2010 14:07:17 +0000

A quick look at what’s happening in our industry…

Alison Unterreiner has been promoted to photo editor at Esquire. (source: MediaBistro’s Revolving Door)

Lisa Topol, formerly at Wieden+Kennedy in New York, has been named creative director at Chiat NY. Sue Anderson, previously at TBWA\Hunt\Lascaris, also joins Chiat NY as a creative director. (source: PRNewswire)

.
Lucy Russell has been named senior producer at Wieden+Kennedy London. (source: Welcome to Optimism)

Copywriter Christine Call and art director Clemente Bornacelli, formerly of Chiat LA, are moving to Deutsch LA to work with vp/associate creative director Jeremy Stabile on Volkswagen. (source: MediaBistro’s AgencySpy)

Plan B in Chicago has tapped Frank Angeletti as creative director. He was previsouly at Leo Burnett/Arc Worldwide. (source: MediaBistro’s AgencySpy)

Mother London creative director Nik Studzinski is joining Droga5‘s New York office as co-executive creative director. (source: Campaign)

DDB has named Matt Eastwood chief creative officer for its New York office. He joins the NY office from the agency’s Australia outpost. (source: Adweek)

.