Jim Fiscus creates motion piece for Motorola that gets more than 1 million views on YouTube—even though no one in the piece actually moves

The term “parallax effect” describes the process of creating the appearance of motion using layers of imagery. It’s a complicated technique, but it makes for a spectacular viewing experience if you can pull it off. The parallax effect is what Jim Fiscus used to create a motion piece for Motorola that has racked up more […]

Best & worst holiday cards

… James Cooper of Saatchi & Saatchi and Brian Morrissey of Adweek have posted their picks for the best and worst ad-agency holiday cards over at the AdFreak blog. Is it a little Grinchy to judge expressions of holiday cheer? Maybe. Is their survey exhaustive? Probably not. But whatever, it’s interesting to see what people […]