Lauren Greenfield’s “Unstoppable” passes 28 million views on YouTube in just three weeks. Plus: Watch a behind-the-scenes video

Lauren Greenfield‘s latest viral sensation for Procter & Gamble brand Always has passed 28 million views on YouTube—just three weeks after its release. “Unstoppable” asks, “Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?” Scroll down to watch the spot, which is the follow-up […]

Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

What does it mean to direct #likeagirl? It means winning

We are proud to share the news that Lauren Greenfield‘s #likeagirl short film for Always—about the undermining effects of being doing told you’re doing something “like a girl”—has won six Clio awards and a Grand Clio! In the video below, Lauren takes you behind the scenes of her film, which was commissioned by Leo Burnett […]

Lauren Greenfield on directing Liberty Mutual’s Olympics commercial featuring freestyle skier Heidi Kloser

Overcoming setbacks is the theme of Liberty Mutual’s Rise campaign, which features the inspiring comeback stories of notable Olympic athletes. But with all due respect to featured Olympians like Picabo Street and Jessica Jerome, perhaps no Rise story is as dramatic as that of Heidi Kloser. The Team USA freestyle skier was on her way […]

Lauren Greenfield shoots stills, directs commercials for #trulyrich Chevy Malibu campaign

The campaign for the 2014 Chevy Malibu offers food for thought about how we use social media to tell the story of our lives. Comprising a two-minute film and eight 15-second spots directed by Lauren Greenfield, it encourages people to savor life exactly as it is, without cropping and filtering it into so-called perfection. “The […]

Video: An interview with Lauren Greenfield on “Beauty CULTure” and her work

. This is well done. Lauren in her own words. Definitely worth a watch: . . .