In Guinness’ latest campaign, shot by Nadav Kander, elaborate tattoos illustrate the brand’s “Together We Are More” tagline

Luerzer’s Archive named the campaign its Print Ad of the Week.    

Nadav Kander for Guinness: “Some are made of more”

Are these ads for Guinness the product of post-production wizardry? In a word, no. Nadav Kander photographed models—the birdhouse, leaves, and spiderweb were made by Makoto Aoki of Swell New York—on location in and around Olympic Park in Washington this past August. The only thing made in post for this campaign, whose tagline is “Some […]