New work: Jason “Giblin” Hindley for Subaru

Kristina Feliciano — Fri, 17 Feb 2012 12:44:21 +0000

Subaru is introducing a new car, the XV Crossover, and to announce the launch, they’ve just this month released an ad campaign produced by BJL in Manchester, England (they’re the most awarded agency outside London), and photographed by Jason “Giblin” Hindley, who worked with creative director Tom Richards and art director Adrian Dews.

“We had a lot to do over 9 days, which consisted of 4 days in a car studio in Banbury and 5 days on location in and around Manchester,” writes Keiko Hindley, Jason’s studio manager, at Jason’s blog. “There was mud, dogs, farmers, various outdoor and house locations. Above all, we had great creative and account teams and the loveliest (and very funny) client. We all got stuck in and had a blast.”

Here’s a look at the first four ads in the campaign, as well as some behind-the-scenes shots. There are more ads from this campaign to come later this month, and I’ll update the post as soon as we get them.

From the new ad campaign for the Subaru XV Crossover. Photos by Jason "Giblin" Hindley for BJL and Subaru.

Jason at work in the car studio. Photo courtesy Keiko Hindley.

Photos by Jason "Giblin" Hindley for BJL and Subaru.

Jason on location—in a shoe closet. "He'll shoot anywhere," jokes Keiko. Photo courtesy Keiko Hindley.

Photos by Jason "Giblin" Hindley for BJL and Subaru.

Stockland Martel » Subaru

New work: Jason “Giblin” Hindley for Subaru