Stockland Martel » Victoria Granof

Craig Cutler and Victoria Granof for Z Life magazine

Kristina Feliciano — Tue, 17 Dec 2013 17:23:53 +0000

Photo by Craig Cutler and food styling by Victoria Granof for Z Life, winter 2013/2014 issue.

Photo by Craig Cutler and food styling by Victoria Granof.

New work by food stylist Victoria Granof: “Super Tasters” for The Voracity

Kristina Feliciano — Tue, 10 Dec 2013 12:47:55 +0000

Food stylist Victoria Granof recently collaborated with photographer Anna Williams for a feature on people who experience flavors full throttle. Below, a handful of highlights from the story, which you can view in its entirety at thevoracity.com.

Food styling by Victoria Granof. Photo by Anna Williams.

New work by Victoria Granof: “The Birthday Party” for Cherry Bombe’s “Baked Issue”

Kristina Feliciano — Tue, 03 Dec 2013 15:59:09 +0000

For the gorgeous new issue of Cherry Bombe—themed “The Baked Issue”—food stylist Victoria Granof and photographer Sarah Anne Ward collaborated on a cover story celebrating 50 years of the Easy-Bake Oven. “The Birthday Party” sprang from an idea proposed by Victoria, who had recently come across the Easy-Bake Oven from her childhood. Vintage toy though it may be, the oven still works—Victoria used it to bake the cakes you see in these photos.

Here’s a look at the story, which PDN featured at its Photo of the Day website.

Food styling by Victoria Granof. Photo by Sarah Anne Ward. Prop styling and set design by Angharad Bailey.

Excerpt from “The Birthday Party”:

The Easy-Bake Oven in these pictures belongs to superstar food stylist Victoria Granof and is an original model from the early 1970s, the ones that “cooked” with two 100-watt light bulbs. “It was actually a hand-me-down from an older cousin, but I gave it more of a workout than she ever did,” says Granof.

“In a spurt of ‘Clear your life, Clear your aura,’ or some such thing, I cleaned out my storage unit last winter and found the oven, complete with 24 of the original boxes of cake/cookie mix,” she continues. “Part of the cleanse means you throw things out and while I was willing to toss the oven, I wanted to pay homage to it in print first.” Which is how this photo essay was born. The cakes were baked in the actual oven, but with conventional cake mixes. Granof tried using the original ones, but they were way past their expiration dates.

Her inspiration? “It came in/as a flash, almost fully orbed, as a tea party by/for a ‘special’ child—one who would have grown up as a bit of an oddball and into a conceptual artist. In the strangest way possible, I got to sort of go back and experience being an oddball 9 year old, making cakes in my little tin oven, but with the validation of the artist I would grow into.”

Buy beautiful food photos for a good cause

Kristina Feliciano — Wed, 27 Nov 2013 12:43:07 +0000

This Thanksgiving weekend, you don’t need to camp overnight outside some big-box store to get a good deal. The images in the exhibition “Killed: Beautiful Food That Never Made the Cut”—featuring food stylist Victoria Granof‘s unpublished editorial collaborations with renowned photographers—are currently available for purchase in an online auction at biddingforgood.com. And you can indulge guilt-free: Net proceeds will benefit the nonprofit organization Just Food.

Just Food’s programs include helping groups start and run a CSA (Community Supported Agriculture); City Farms, which coordinates free urban agriculture workshops in low-income communities; and Fresh Food for All, which helps food pantries make fresh, nutritious, locally grown food available to families and individuals in need. (Find out more at justfood.org.)

The auction ends December 2 and features work that has excellent Christmas gift written all over it. Craig Cutler, Nigel Cox, Hans Gissinger, Kenji Toma, Plamen Petkov, Ilan Rubin, and Christian Witkin are among the photographers who contributed. There’s just one print of each photo, printed by master printer Jim Roselli of Xact Studios, using paper donated by Moab.

Here’s an overview of the photographs that could be yours. Click here to participate in the auction. And if you’re in New York, be sure to stop by Pure Space studio in Chelsea, where “Killed” is on view through December 20.

PDN’s Photo of the Day: Craig Cutler & Victoria Granof for “Killed”

Kristina Feliciano — Mon, 18 Nov 2013 18:37:29 +0000

Photo by Craig Cutler. Food styling by Victoria Granof.

Thank you, PDN, for making this collaboration by photographer Craig Cutler and food stylist Victoria Granof the Photo of the Day today! Victoria and Craig created the image to promote the exhibition “Killed: Beautiful Food That Never Made the Cut,” which will have a private preview at Craig’s studio on Thursday before opening to the public next Monday at Pure Space studio. Details below…

Feature Shoot previews “Killed”

Kristina Feliciano — Thu, 07 Nov 2013 12:23:55 +0000

Something we’re really looking forward to: “Killed,” food stylist Victoria Granof‘s exhibition of her unpublished editorial collaborations with renowned photographers. The show premieres to a by-invitation-only audience November 21 at Craig Cutler‘s New York City studio (Craig and Victoria have worked together many times) and then moves to Pure Space Studios, 601 W. 26th St., 12th floor, Suite 1225, where it will be on view to the public from November 25 to December 20.

For a sneak peek, visit Feature Shoot, which yesterday posted three “Killed” images—by Kenji Toma, Hans Gissinger, and the photo team Thomas Michael Alleman and Linda V. Lewis—along with extended captions penned by Victoria herself.

Collectors, take note: The images in “Killed” will be placed in a silent auction at BiddingForGood.com benefiting Just Food, a nonprofit organization that connects communities and local farms with the resources and support they need to make fresh, locally grown food accessible to all New Yorkers.

“Killed” was made possible in part by a generous donation from Moab.

Click to read more at featureshoot.com.

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Victoria Granof on “Brain Food,” from her upcoming exhibition “Killed: Beautiful Food That Never Made the Cut”

Kristina Feliciano — Mon, 28 Oct 2013 14:06:48 +0000

The upcoming exhibition “Killed: Beautiful Food That Never Made the Cut” features unpublished collaborations between food stylist Victoria Granof and a wide variety of renowned photographers. Each image in the show will be accompanied by a short text, courtesy of Victoria, that explains the story behind the photo. She’s a witty, engaging storyteller, and the combination of her insights and the photos themselves are going to make for a memorable show.

“Killed” will make its debut at a private, one-night-only viewing at Craig Cutler‘s studio before moving to Pure Space Studios in New York City, where it will be on display November 25 through December 20.

Below, a little taste of the exhibition: “Brain Food,” a collaboration between Victoria and the photographer Hans Gissinger…

“Brain Food,” photographed by Hans Gissinger for American Vogue, with food styling by Victoria Granof. From the exhibition “Killed: Beautiful Food That Never Made the Cut,” on view at Pure Space Studios November 25 to December 20.

“Brain Food,” by Hans Gissinger for American Vogue
“It was when all the talk about chocolate as a nutrient (and edamame, fish, and almonds) was reaching a crescendo that we were brought together to make this picture,” writes Victoria. “The crux of the article was whether these foods were enough to meet our nutritional needs. There was talk from the sittings editor about working vitamin capsules into the composition. I brought all the foods to set and some empty vitamin capsules. Hans brought a skull. A human one.

“The image that ran was minus the human head. That was just too much for Anna.”
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Craig Cutler and Victoria Granof team up for “Killed,” an exhibition of beautiful food photography that “never made the cut”

Kristina Feliciano — Tue, 10 Sep 2013 11:51:55 +0000

Food stylist Victoria Granof has worked with the photography world’s most celebrated artists, including a decade with the legendary Irving Penn. Yet, sometimes her clients opt not to use what she and her photographic collaborators think is the best image. With the new exhibition “Killed: Beautiful Food That Never Made the Cut,” opening in New York City, those photos will finally get their due.

“Killed” was conceived by Victoria and Craig Cutler, with whom she has collaborated many times over the past several years. (In fact, they created a photograph exclusively for the show’s invitation.) “Killed” features images by more than 20 photographers, including Hans Gissinger, Kenji Toma, Marcus Nilsson, Ilan Rubin, Anita Calero, Marcus Gaab, Plamen Petkov, and Christian Witkin. Victoria has also arranged to show mementos from her years working with Irving Penn.

“Killed” will open on November 21 for a by-invitation-only one-night exhibition at Craig Cutler Studio. The show will then move to Pure Space Studio, 601 W. 26th St., 12th floor, Suite 1225, NYC, where it will be on view to the public November 25 to December 20. The photographs will be printed by master printer Jim Roselli of Xact Studios in New York on paper generously donated by Moab.

The images in “Killed” will be placed in a silent auction at BiddingForGood.com benefiting Just Food, a nonprofit organization that connects communities and local farms with the resources and support they need to make fresh, locally grown food accessible to all New Yorkers.

Download a PDF of the official press release for “Killed” here.

Click to view larger.

Victoria Granof’s 30 for 30: #30

Kristina Feliciano — Thu, 18 Jul 2013 20:30:55 +0000

Stockland Martel turns 30 this year. Food stylist Victoria Granof‘s “30 for 30,” created with found food and miscellaneous items from some of her recent shoots, is her gift to Bill Stockland and Maureen Martel. We’ve been posting one of Victoria’s “30 for 30″ images each day for the 30 days leading up to our anniversary party today. Here at last is #30, plus the whole gallery…

#30.

Victoria Granof’s 30 for 30: #29

Kristina Feliciano — Wed, 17 Jul 2013 11:12:26 +0000

Stockland Martel turns 30 this year. Food stylist Victoria Granof‘s “30 for 30,” created with found food and miscellaneous items from some of her recent shoots, is her gift to Bill Stockland and Maureen Martel. We’ll be posting one of Victoria’s “30 for 30″ images each day until our anniversary party on July 18. Here’s #29…