Art Streiber shoots innovative Instagram-based campaign for Heineken and the U.S. Open. Plus: Behind-the-scenes photos

Wieden+Kennedy recently commissioned Art Streiber to shoot an innovative new campaign—the first of its kind—for Heineken that sent Instagram users on an interactive scavenger hunt in pursuit of a plum prize: tickets to the U.S. Open. Instagram marketing blog Nitrogram explains how the campaign, called Crack_the_US_Open, worked: “Heineken [led] the scavenger hunt on a dedicated […]

Tobias Hutzler shoots international Honda Civic campaign for Wieden+Kennedy

Tobias Hutzler shot the new print campaign for the Honda Civic, and it’s a stunner: Each ad features a pair of combined images that seem to mirror each other but are completely different in character; the look, meanwhile, is graphic and modern, but with a palette of warm, creamy colors. The overall effect is so […]

Jason “Giblin” Hindley photographs jam-packed refrigerators for Tesco campaign

Fresh in-store turkeys are what’s being promoted in this new campaign for British supermarket chain Tesco, photographed by Jason “Giblin” Hindley, but rather cleverly, there’s not a bird in sight… . . Credits Client: Tesco Agency: Wieden + Kennedy Creatives: Anders Stake, Sophie Bodoh Art buyer: Jo Borton Prop stylist: Keiko Hindley Photographer: Jason “Giblin” […]

The 10 most innovative companies in advertising

. In its March issue, Fast Company names its picks for the “Top 10 Most Innovative Companies in Advertising.” Who’s at no. 1? Wieden+Kennedy, “for its nimble, novel Old Spice campaign.” Click here to see the full list. . .

Industry news: agency of the year, mag covers of the year, and more

. Wieden+Kennedy, whose Old Spice Red Zone campaign became a pop-culture phenomenon, was named AdweekMedia’s Agency of the Year. “…the Portland-Ore.-headquartered indie has had one of its best performing years in its 28-year history. It saw client growth in both Portland and New York, and increased its U.S. revenue and billings nearly 22 percent (billings […]

Michael Muller photo used in LeBron James “What should I do?” commercial

Earlier this year, Michael Muller joined his friend Mark Romanek on the shoot of a commercial starring LeBron James that Mark was directing for Nike. Michael took some photos of the basketball star while he was there, and Nike later bought one for use in the following ad… . . Now the image is being […]

Industry news roundup: Esquire, Chiat NY, Droga5, and more

. A quick look at what’s happening in our industry… . Alison Unterreiner has been promoted to photo editor at Esquire. (source: MediaBistro’s Revolving Door) . Lisa Topol, formerly at Wieden+Kennedy in New York, has been named creative director at Chiat NY. Sue Anderson, previously at TBWA\Hunt\Lascaris, also joins Chiat NY as a creative director. […]