This week, the Magazine Publishers of America announced the finalists for the 2010 Kelly Awards, which honor “agency creative teams and advertising clients whose magazine ad campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.”
The selections were made by a panel of 30-plus judges from the big ad agencies. “Judges remarked on the following trends: the welcome return to storytelling in the magazine ads, increased tailoring to specific publications and inventive use of space,” according to the press release. “There was also an overall consensus on the positive shift to print and online integration.
The winners will be announced at an invitation-only reception hosted by RR Donnelley on May 18, in New York.
These are screen shots of the finalists gallery that you’ll find at the MPA’s website (you can view the ads larger there). I just wish they’d also listed the photographer’s name when applicable…
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MPA names Best Magazine Advertising Campaigns of the Year
This week, the Magazine Publishers of America announced the finalists for the 2010 Kelly Awards, which honor “agency creative teams and advertising clients whose magazine ad campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.”
The selections were made by a panel of 30-plus judges from the big ad agencies. “Judges remarked on the following trends: the welcome return to storytelling in the magazine ads, increased tailoring to specific publications and inventive use of space,” according to the press release. “There was also an overall consensus on the positive shift to print and online integration.
The winners will be announced at an invitation-only reception hosted by RR Donnelley on May 18, in New York.
These are screen shots of the finalists gallery that you’ll find at the MPA’s website (you can view the ads larger there). I just wish they’d also listed the photographer’s name when applicable…
.
.
.
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