Stockland Martel, one of the photo industry’s premier talent-representation agencies for more than 30 years, closes its doors

Stockland Martel, the New York City–based photographer repping agency founded in 1983 by Bill Stockland and Maureen Martel, announced on January 1, 2018, that it was ending its 34-year run.

“After more than three successful, exhilarating, and memorable decades as Stockland Martel, we both decided to retire and begin a new chapter in our lives. We are looking forward to enjoying life at a slower pace, exploring new interests, and spending more time with family and friends,” explained Stockland and Martel in the company’s official statement posted at stocklandmartel.com.

The agency’s business model was to appeal to a broad range of clients in order to weather the industry’s inevitable highs and lows. At any given time, Stockland Martel represented upward of 25 commercial photographers who together covered all genres, from celebrity and entertainment to lifestyle, automotive, food, still life, sports, and fashion.

When the agency closed on December 31, 2017, its final roster comprised some of the best-known and most prolific names in commercial photography, including Nadav Kander, Art Streiber, Nino Muñoz, Michael Muller, and Miller Mobley. Preeminent documentary and portrait photographers Lauren Greenfield and Timothy Greenfield-Sanders, as well as legendary sports photographer Walter Iooss and iconic Hollywood portrait photographer and director Matthew Rolston, were among the agency’s marquee names.

“We have been honored to represent some of the most talented photographers in the industry and are grateful for the trust they invested in us,” said Bill and Maureen in their statement.

Known for being highly selective in choosing whom to add to their roster, Bill and Maureen made a practice of sourcing new talent strictly through recommendations, and even then each prospective new photographer was rigorously interviewed and their colleagues in the industry consulted with. Beyond photographic talent, a solid reputation in the industry, and work that possessed a clear application to the market, would-be Stockland Martel photographers were also assessed for their business acumen.

“Think of all the assets that are moving: the estimating, the presentations that have to be done. You have to be very nimble,” Maureen noted in a 2010 interview with Resolve blog. “Or if you’re not nimble, you have to have people around you who are. So we’re not only looking for a great photographer—we’re looking for everything around that great photographer.”

In addition to a diverse roster and a team of sales reps with deep connections to art buyers, photo editors, and producers, Stockland Martel was also known for its forward-thinking marketing mix. In 2005, the agency began producing limited-edition photo annuals to showcase its photographers’ finest new work. Branded as SMart Books, these publications were produced by a high-end printer in Germany and changed in theme and design each year. In 2013, well before selfies were the new normal, each photographer conceptualized and shot a self-portrait to accompany their images. In 2011, the concept was “SMart Words,” with each photographer’s style and skill summarized in three to seven words. The final SMart Book, distributed in January 2017, reflected the fast-paced image-driven culture of our times by placing its bets entirely on the photographs, which were printed one to a page, with 10 pages devoted to each photographer.

In 2009, when brands were just beginning to explore blogging as a marketing tool, Stockland Martel launched a blog whose mission was to promote the photographers’ new work, awards, interviews, behind-the-scenes material, and events, while also raising the profile of the agency itself. Updated every weekday, the blog ultimately created thousands of posts that were then shared on social media and used as sales tools by the reps, and populated the Internet with content that made each photographer that much more searchable.

With the closing of the agency, the founders are saying goodbye not just to a business that they built from the ground up but also to staff members who have been with them virtually since the beginning. From accounting to sales, marketing, and digital assets, the employees of Stockland Martel have on average been with the company for 20 years. The same is true of the photographers. Stockland Martel has represented Walter Iooss for 34 years and Nadav Kander for 30.

“Together, we built a business that we will forever be proud of, one that endured and thrived despite the many ways in which commercial photography has evolved since we began in 1983,” said Bill and Maureen. “The agency has been the center of our lives for so long, and we have made so many wonderful friends along the way. We thank all of our colleagues for their collaboration and support over the years, and we wish them all continued success.”

 

“Jingle Bell Rock” in motion: Art Streiber photographs Dwayne Johnson for Entertainment Weekly’s live-action cover

Dwayne Johnson. Photo by Art Streiber for Entertainment Weekly.

Photo by Art Streiber for Entertainment Weekly.

Photo by Art Streiber for Entertainment Weekly.

The assignment? Photograph one of the world’s biggest stars, for the holiday issue of Entertainment Weekly. On a Saturday at the end of October. Execute three Christmas concepts with stills and motion (for augmented reality) in an hour and a half! Go! Brainstorm ideas with @micheleromeronyc and @photobuffalo for a few weeks until you come up with…JINGLE BELL ROCK for the cover…and two more concepts for the inside of the issue! Keep the light consistent from the stills to the motion! Hire @belioff and @jamesbianchi to switch out the baffle-less Elinchrom Octobank with a Briese 130 and hire @kaiserbear_inc to DP while you tell Dwayne Johnson what to do with a candy cane. Smash it! Make sure that @nicolbiesekphoto is in full command of the crew and the BTS cam. Ask @sunny16productions to find a photo studio in downtown LA and feed a crew that kept growing and growing and growing! And then…ask The Rock to execute our concepts and recite lines for the AR! Which he did. Like a total pro. Thank you @therock for being such a FANTASTIC subject. @entertainmentweekly @ewphotodept #ew #therock @dwaynej0hnson @therock.25 @canonusa @profotousa

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Be very, very careful while adjusting The Rock’s jingle ball. Very. Me: “Okay Dwayne, please hug the Christmas tree for the stills and then, for the AR motion component, when I cue you, squeeze the tree as hard as you can, without breaking it in half and when you do, @scottstonedesign will fire a confetti canon!" Dwayne: "Sounds great! Let’s do it!" What a willing and eager and lovely subject. A true professional. Stills were lit with a single, baffle-less @elinchrom_ltd octobank right behind the camera. The motion was lit the exact same way with a Briese 130. To see the AR motion behind each of the stills in the issue download the LifeVR app…thanks to the folks at @ryotnews. The Holiday Thank Yous really need to start with the brilliant, talented, persistent and hilarious @micheleromeronyc who entrusted this shoot to me, brainstormed the creative and pushed and pushed for greatness. Then there’s @nigelmorris from Ryot who led the team that put the A in AR. And who can forget @photobuffalo and his team of elves who found all kinds of holiday props in October? Who decorated that beautiful tree? @abracatrena, that’s who! And that killer sleeveless cape? Thank you @ilariabinati! Killer strobe and motion lighting by #lunchtime @belioff and @jamesbianchi. BTS photos and general merriment by @nicolbiesekphoto. Taking over the Canon to DP the motion component by @kaiserbear_inc. Patient production and lunch for a crew of 60 by @sunny16productions. Beautiful custom finishing by @angiemariehayes, like always. Thank you @therock for being such a FANTASTIC subject. @entertainmentweekly @ewphotodept #ew #therock @dwaynej0hnson @therock.25 @canonusa @profotousa

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Come meet Matthew Rolston on his 2018 multi-city speaking tour in support of his acclaimed book “Hollywood Royale”

“Hollywood Royale: Out of the School of Los Angeles,” published by teNeues.

 

On January 9, celebrated photographer and director Matthew Rolston will be at Soho House in New York to kick off the first in a series of high-profile events centered on his lush new monograph, Hollywood Royale: Out of the School of Los Angeles—which Harper’s Bazaar called “a must-have coffee-table book.”

Rolston’s Manhattan appearance will be followed by book signings and speaking engagements in Miami; Pasadena, California; Los Angeles; and San Francisco, where he will be speaking both at the international photographic gallery fair PHOTOFAIRS | San Francisco, whose opening-night event will benefit the photography collection at the San Francisco Museum of Modern Art, and at the hip boutique Hero Shop.

Additionally, on February 24, the exclusive Battery Club in San Francisco will host a speaking engagement and book signing that will be open to members and, by RSVP only, non-members to coincide with PHOTOFAIRS | San Francisco.

And on March 6 in Los Angeles, there will be a private after-hours gallery opening for Soho House West Hollywood at Fahey/Klein Gallery.

Apart from the Fahey/Klein reception, all of these events are open to the public. Kindly contact the Rolston Studio for details on how to attend: justin@matthewrolston.com.

The full lineup:

January 9
Soho House New York, speaking engagement and book signing, 7 PM

January 10
Soho House South Beach, speaking engagement and book signing, 7 PM

February 13
Art Center College of Design, speaking engagement and book signing, moderated by Lee Kaplan, founder/owner of Arcana: Books on the Arts, 7 PM, Pasadena, California

February 15
Goethe-Institut Los Angeles, speaking engagement and book signing, moderated by Lee Kaplan, founder/owner of Arcana: Books on the Arts, 7 PM

February 22
Annenberg Space for Photography, speaking engagement and book signing, moderated by Vanity Fair contributing editor Matt Tyrnauer, 6:30 to 8 PM, Los Angeles

February 23
PHOTOFAIRS | San Francisco, speaking engagement and book signing at the booth of Berlin’s Camera Work Photogalerie
Hero Shop, speaking engagement and book signing, San Francisco, hosted by Camera Work Photogalerie

February 24
Battery Club, speaking engagement and book signing for members and exclusive opportunity for non-members by RSVP only, San Francisco

March 6
Fahey/Klein Gallery, private reception and guided tour by the artist of the “Hollywood Royale” exhibition, cohosted by Soho West Hollywood, 7 PM

March 13
Soho House West Hollywood, speaking engagement and book signing, moderated by author and WSJ/New Yorker contributing writer Christina Binkley, 7 to 9 PM

To learn more about Hollywood Royale, please visit hollywoodroyale.com.

 

Matthew Rolston’s short-form documentary “ART PEOPLE: The Pageant Portraits” debuts as exclusive content on W Magazine’s site

We’re thrilled to announce the debut of Matthew Rolston’s ART PEOPLE: The Pageant Portraits, a new short-forum documentary airing exclusively on W magazine’s website.

This engaging video explores the annual Pageant of the Masters arts festival in Laguna Beach, California. In the event, which has earned fans around the world, participants are costumed to look like key figures from famous works of art and take the stage to enact those masterpieces. It’s a slightly surreal experience, one that made a lasting impression on Rolston, who grew up attending the pageant.

The video ART PEOPLE: The Pageant Portraits includes an interview with Rolston, as well as the many artists, models, and staff behind the scenes of the festival. In other words: The documentary is art about art about art.

“It’s all a fun house mirror that keeps reflecting on humanity’s fervent need to create,” Rolston notes.

To watch the video, please click here or on the image below.

 

Click to watch.

Jeff Lipsky shoots key art for season four of the award-winning Amazon original series “Mozart in the Jungle”

Art Streiber photographs “Stranger Things” creators Matt and Ross Duffer with stars Joe Keery and David Harbour

In this season of the hit Netflix series “Stranger Things,” “the retro references and vintage-video-store vibes are turned up even higher,” writes GQ. Pictured are the show’s creators, Matt and Ross Duffer (center), with stars Joe Keery (left) and David Harbour. Photo by Art Streiber for GQ, November 2017 issue.

Melanie Acevedo photographs lifestyle bloggers Nicole Gonzalez, LaTonya Yvette, and Erin Boyle for Redbook’s “Find Your Sparkle” guide to holiday fashion

From left: Lifestyle bloggers Nicole Gonzalez, LaTonya Yvette, and Erin Boyle. Photo by Melanie Acevedo for Redbook, December 2017 issue.

Photo by Melanie Acevedo for Redbook.

Photo by Melanie Acevedo for Redbook.

Photo by Melanie Acevedo for Redbook.

Jeff Lipsky photographs “Star Wars” icon Mark Hamill for the cover of American Way magazine

Mark Hamill. Photo by Jeff Lipsky for American Way, December 2017 issue.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

Photo by Jeff Lipsky for American Way.

 

 

 

Uwe Duettmann shoots lifestyle campaign for Germany’s SPD

Photo by Uwe Duettmann for SPD.

Photo by Uwe Duettmann for SPD.

Photo by Uwe Duettmann for SPD.

Photo by Uwe Duettmann for SPD.

Miller Mobley photographs Jennifer Lawrence for the cover of The Hollywood Reporter’s Power 100 issue

Jennifer Lawrence. Photo by Miller Mobley for The Hollywood Reporter, December 2017 issue.

Photo by Miller Mobley for The Hollywood Reporter

Photo by Miller Mobley for The Hollywood Reporter

Photo by Miller Mobley for The Hollywood Reporter

Photo by Miller Mobley for The Hollywood Reporter

Photo by Miller Mobley for The Hollywood Reporter

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