Art Streiber on creating a new take on a famous Volkswagen ad, in GIF form, for Bloomberg Markets

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The GIF that Art created was used on the magazine’s website.

 

For a feature on the growing popularity of betting on lawsuits—or litigation funding—Bloomberg Markets looks at a case against Volkswagen over its emissions scandal, in which a U.S. law firm is financing the case against VW in exchange for a share of the winnings.

“…it’s easy to see the appeal of an asset class that isn’t tethered to financial markets at a time when interest rates are at rock bottom and investment returns are anemic,” notes Bloomberg Markets. “If the VW shareholders lose, [the] fund will have spent a few million euros to pay for German lawyers. If they win—and secure the €2 billion they’re seeking in damages—[the fund] could get back as much as €400 million, a potential return of 10,000 percent.”

The magazine chose to illustrate the story by asking Art Streiber to reinterpret a famous VW ad from the 1960s by Doyle Dane Bernbach in which a group of nuns climb into a VW bus. Replacing the nuns were eight lawyers, meant to represent litigation funding. Below, he explains how he got the shot—and his inspiration for also creating a nifty GIF for online use.

“In order to replicate the look of the original ads as closely as possible, my crew I pored over them looking for lighting and lens-choice clues. Ultimately, I wanted a big, broad, soft, flat, toppy light, so my crew and I bounced two heads into the studio ceiling behind the bus and used two large soft boxes in front in order to wrap the back/top light around and onto our model/subjects. In order to add a bit of snap and contact to the models, we used a 7” reflector in front as well.

Once we were lit and our models were expertly outfitted by wardrobe stylist Kate Bofshever, groomed by Juanita Lyon and Michelle Parry, and handed briefcases and other props by Anthony Altomare, it was a matter of choreographing their approach to the vehicle.

And after we had nailed the still, it occurred to me that we could create a GIF for the Bloomberg Markets website. I asked the models to slow their pace just a bit, so that the strobes could keep up with their walking to the car, getting into the car, and ‘driving’ away.

The driving look was accomplished by Altomare and his crew hiding being the bus and pushing it out of the frame, which meant that the bus came perilously close to the back wall of the stage in Smashbox’s Big Box Studio. After four attempts (and no head-on collisions), we had what we needed.”

 

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Photo by Art Streiber for Bloomberg Markets.

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Art on set. Photo courtesy @aspictures.

PDN interviews Brinson+Banks for a feature on “Photographers Who Can Help Art Direct”

How do you stand out from the pack in the increasingly competitive world of commercial photography? If you’re Brinson+Banks, you highlight the fact that you’re a team of two great photographers, both of whom can deliver and are nimble creatively. And you come not just with ideas but with solutions.

In the November issue of PDN, for example, Brinson+Banks explain how they collaborated with client Garnier on a social-media campaign featuring music-festival attendees’ hairstyles. The duo contributed ideas during pre-bid creative calls, PDN notes. Below, an excerpt from “Photographers Who Can Help Art Direct: Brinson+Banks.”

 

The agency creatives explained that Garnier planned to set up their salon at a Palm Springs hotel where they were also throwing a pool party for festival attendees, rather than on the grounds of the festival, where there would be thousands of festival goers to choose from At the pool party, Brinson+Banks thought they might easily find women in bathing suits, but might have a hard time finding women with the bohemian style and braided hair Garnier was hoping to capture. A busy party might also make it difficult to get the how-to styling shots Garnier wanted to post on Pinterest. The photographers decided to mention the problem—and propose a solution—during the creative call.

“I think those things are better expressed in a creative call, because they can tell that your tone is helpful, not telling them an idea is bad,” [David Walter] Banks says. “This was our first foray with the client, so we suggested having a professional paid model there and bringing in our hair and makeup stylist.”

Stefani Cottrill, associate creative director at Publicis, says the photographers were “easy going,” and “found a diplomatic and nice way to talk about problematic issues.” She says the agency appreciated their suggestion to have a backup plan. Publicis asked for a revised estimate to cover the model’s and stylist’s fees, flight and accommodations, as well as the cost of the videographer Brinson + Banks recommended to shoot video for Instagram. They got the job.

 

Read the full article here.

 

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For a new ad campaign celebrating 17 of the U.K.’s most compelling YouTube creators, Jim Fiscus created an interactive 360-degree photosphere shot at the National Portrait Gallery

Jim Fiscus’ latest advertising project took him to London, where he shot part of YouTube’s new #MadeForYou campaign celebrating the rich and diverse breadth of talent succeeding on the online platform.

Seventeen of YouTube’s brightest stars were brought together for the first time and all gathered at the prestigious National Portrait Gallery, in a room filled with portraits of key figures of the Enlightenment. There, Jim applied his knowledge of 360 technology and produced a stunning and inventive photosphere that can be viewed on Google Maps and embedded just about anywhere.

As for why they chose the photosphere format for this campaign, ad agency Flying Object had this to say: “Interactive, unprintable, native to the web and optimized for mobile through gyrometer integration; 17 creators explorable individually, in a setup that puts the audience right in the middle of things. Oh, brave new world.” And they noted that you can open the image in the Street View app and “throw your phone into a Cardboard to step into the scene.” Very cool indeed.

Among the YouTube creators showcased are interviewer Caspar Lee, inventor Colin Furze, and makeup vlogger Kaushal Beauty. “Being involved in this project has been an exciting opportunity to explore this type of technology,” Jim told The Sun, which covered the shoot.

“A huge highlight from this project was working with Jim Fiscus,” Flying Object noted in a blog post on the project, which also praised the participation of Burnham Niker and Still Productions. “Jim’s work tells stories; his continued work with entertainment brands like CBS, Channel 4, HBO, and ITV is testament to his ability to bring personality and narrative through a still image.”

 

Click and drag on the photosphere above to move around the room.

Jim also shot portraits of each of the YouTube creators for use on social media, including the four below…

 

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Colin Furze, inventor. Photo by Jim Fiscus.

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Humza Arshad, actor and comedian. Photo by Jim Fiscus.

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Kaushal, beauty maven. Photo by Jim Fiscus.

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Marcus Butler, vlogger. Photo by Jim Fiscus.

 

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Jim (below left, in knit hat) sets up a shot at the National Portrait Gallery. Photo by Luca Sage.

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Photographing YouTube creator Vikkstar123. Photo by Luca Sage.

 

Video: Watch Paris Photo’s truly insightful interview with Nadav Kander

“I always gravitate to the fringes,” Nadav Kander notes at one point in a new interview just posted by Paris Photo. “And if a person is quite mainstream, then maybe it’s fringes of feeling or the fringes of mood. I’m always interested in that edge where people are, I suppose, slightly left out.” Click here or on the image below to watch.

 

 

Jason Hindley’s new campaign for Costa coffee will have you jonesing for a good cup of joe

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

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Photo by Jason Hindley for Costa.

Brinson+Banks, Tobias Hutzler, and Art Streiber photograph Smithsonian American Ingenuity Award winners for Smithsonian magazine

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The band OK Go were honored for their music video for the single “Upside Down & Inside Out,” which was “shot entirely in zero gravity aboard a converted Russian transport jet flying parabolas,” notes the magazine. Photo by Art Streiber for Smithsonian.

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Photo by Art Streiber for Smithsonian.

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Acclaimed director David Lynch “has become the champion of Transcendental Meditation, practiced by thousands of school kids to reduce stress,” reports the magazine. Photo by Brinson+Banks for Smithsonian.

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Choreographer and director Trish Sie codirected OK Go’s “Upside Down & Inside Out” video with her brother, Damian Kulash Jr., the band’s guitarist and lead singer. Photo by Brinson+Banks for Smithsonian.

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Scientist Marc Edwards and Flint, Michigan, parent LeeAnne Walters as photographed by Tobias Hutzler. The two “spearheaded the investigation that exposed the dangers lurking in the water supply.”

Miller Mobley photographs Fox News anchor Megyn Kelly for the cover of The Hollywood Reporter

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Megyn Kelly. Photo by Miller Mobley for The Hollywood Reporter, November 25, 2016, issue.

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Photo by Miller Mobley for The Hollywood Reporter.

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Photo by Miller Mobley for The Hollywood Reporter.

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Photo by Miller Mobley for The Hollywood Reporter.

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Photo by Miller Mobley for The Hollywood Reporter.

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Photo by Miller Mobley for The Hollywood Reporter.

Video: Watch Michael Muller discuss “Changing Perspectives: Sharks” at his sold-out TEDx Sonoma County talk

 

Art Streiber photographs the superheroes of The CW for the cover of Entertainment Weekly

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From left: Grant Gustin as the Flash, Stephen Amell as Green Arrow, and Melissa Benoist as Supergirl. Photo by Art Streiber for Entertainment Weekly, November 18, 2016, issue.

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From left: Brandon Routh of “DC’s Legends of Tomorrow,” Amell, Benoist, Gustin, and Caity Lotz, also of “Legends.” Photo by Art Streiber for Entertainment Weekly.

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Photo by Art Streiber for Entertainment Weekly.

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Photo by Art Streiber for Entertainment Weekly.

What a week for firsts! Never before in this feed’s history! Two BTS images from the same shoot in succession! OMG! On the set of “Arrow” in Vancouver, crashed-their-immigration-server-last-night, Canada, the set up for this week’s cover of Entertainment Weekly. Three, count ‘em, THREE CW Super Heroes in one photo!!! The Flash!!!! Arrow!!!! Supergirl!!!! The first of three set ups that night in the great white north! The main is just a 7” reflector. The fill is two Elinchrom Octobanks. The back edge light is another 7” reflector. Lighting by @paoloalfante @themightywah and @_jesse_yuen. Brilliantly produced by Adele Thomas. Set design by @atheaboyes. @supergirltheofficial @supergirlcw @cwtheflash @cw_arrow @theflash_arrow @theflash.series @entertainmentweekly @ewphotodept @profotousa @elinchrom_ltd #theflash #supergirl #arrow

A photo posted by Art Streiber (@aspictures) on

Guzman’s striking portrait of Blondie’s Debbie Harry on view in the exhibition “Camouflage: In Plain Sight”

Through February 17, the Anchorage Museum in Alaska is hosting an exhibition that “expands beyond the familiar associations of camouflage to explore how we work to be seen and unseen.” Among the works on view in “Camouflage: In Plain Sight” is this striking 1986 portrait of iconic singer Debbie Harry photographed by Guzman during their cover shoot for the album Rockbird.

 

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Debbie Harry. Photo by Guzman.

 

“Designer and artist Stephen Sprouse (1952–2004) interned with Bill Blass as a teenager, at 18 was Halston’s right-hand man, and Debbie Harry’s roommate and a friend of Warhol in the 1980s,” note the show’s curators in the wall text for the image. “Sprouse had been given permission to design a clothing line based on Warhol’s camouflage series in day-glo colors, and together they designed Harry’s outfits for the cover of her album Rockbird, and in video for the album’s hit singles.”

For more information on the exhibit, visit anchoragemuseum.org/exhibits/camouflage-in-plain-sight.

 

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