BMW has launched a new publication called BMW Magazine—DRIVEN, a lifestyle mag that will be published twice a year and will feature “topics dedicated to drive, passion and energy,” according to the company. For the debut issue, the editors sent Erik Madigan Heck to Spain to photograph a fashion story with the new BMW 7 Series.
“It was a five-day shoot at various old castles north of Barcelona,” Erik explains. “The idea was to show BMW’s new car in a romantic and old-world light—exuding classic and timeless elegance.”
Here’s a look…
.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
Photo by Erik Madigan Heck for BMW Magazine—DRIVEN.
