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You know those ads for Trauma that I mentioned recently? The ones singled out by The Hollywood Reporter as being among the best TV ads of the new season? The ones that The New York Observer has called “the snazziest ad campaign of the fall”?
Well, I’ve been trying to get Michael Muller, who shot the ads, to tell me how he did it. I know he was inspired by war photography, but I’m curious which photographers’ work he might have been referencing, and how he directed the actors and chose the scenarios. One of these days I’ll get him on the phone to talk about it. The man is always busy, so it may take some time. Meanwhile, he did send me these behind-the-scenes photos from the shoot.
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And while we’re talking behind-the-scenes access, Michael has also posted a short documentary on an expedition he took to the Galapagos Archipelago with the Charles Darwin Foundation. (The trip was related to a campaign he shot for IWC, which I wrote about in May.) It’s pretty cool. Actually, it’s really, really cool. Makes me wish I weren’t cuffed to this laptop.
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