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Tops on Lady Gaga's agenda at Polaroid: revamping casual Fridays. Photo by Matthew Rolston.
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Polaroid was always a populist brand, but its latest move is mass-appeal to the max: The company has announced that Lady Gaga has signed on as creative director and “inventor of specialty products.”
“The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand,” Gaga, 23, said in a statement (as reported today by People magazine.)
The announcement was made at the Consumer Electronics Show in Las Vegas, where the chameleonic pop star is scheduled to appear today at 10:45 a.m…
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Polaroid goes Gaga
.
Tops on Lady Gaga's agenda at Polaroid: revamping casual Fridays. Photo by Matthew Rolston.
.
Polaroid was always a populist brand, but its latest move is mass-appeal to the max: The company has announced that Lady Gaga has signed on as creative director and “inventor of specialty products.”
“The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand,” Gaga, 23, said in a statement (as reported today by People magazine.)
The announcement was made at the Consumer Electronics Show in Las Vegas, where the chameleonic pop star is scheduled to appear today at 10:45 a.m…
…
..
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