Nadav shot a campaign for JWT London about male victims of domestic violence that has just been released—and is already getting people talking.
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Photo by Nadav Kander.
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“The campaign…focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered,” writes Matt Williams in an article in Campaign magazine.
“This is shown through a provocative image of an emasculated man who appears to have no genitalia. The image, which was shot by renowned photographer Nadav Kander, is accompanied by the headline ‘We know how it feels to be a victim of male domestic violence’, and directs sufferers to the centre’s website.”
“It’s really important to get involved in campaigns like this,” JWT London co-managing director Joseph Petyan told Marketing Week (as reported on Mediabistro’s Agency Spy). “It’s such an important cause and we feel that the shocking nature of the image we’ve used really reflects the seriousness of the issue.”
Nadav shot a commercial for the campaign too:
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